On March 2, 2024, Honda Vietnam (HVN) launched the global lubricant brand ProHonda, optimizing power for Honda motorcycles.
ProHonda’s Beginnings – The Global Lubricant Brand for Honda Motorcycles
Understanding that motorcycles are not just a means of transportation but have become trusted companions, supporting and enriching lives, and expanding human capabilities and limits, Honda constantly strives to research and provide reliable companions and the best care products for motorcycles.
With a desire to accompany every customer towards a brighter, fuller, and more fulfilling life, Honda introduces the global lubricant brand – ProHonda. The launch of this global brand is our affirmation and commitment to customers worldwide regarding the superior quality and compatibility with Honda engines.
Created by Honda Motor’s own engine development engineers, Honda lubricants have a nearly 70-year history. These lubricants aim to provide high-performance and high-value products that meet global standards. Through a non-compromising development process, balancing three factors – fuel economy, durability, and cost, along with rigorous testing, only products that meet these standards are sold to ensure customer satisfaction.
Today, HVN officially launches the global brand ProHonda into the Vietnamese market. The product will maximize the power and potential of Honda motorcycle engines, providing a smooth riding experience and a sense of safety, allowing you to confidently move forward, creating passionate journeys regardless of the passing time.
The Meaning Behind the Name ProHonda
With the slogan “The ideal companion for your Honda motorcycle,” ProHonda lubricants will become a trusted companion to your motorcycle, acting as a catalyst to ignite the “engine” within you and accompany you in your everyday life, providing reassurance, great experiences, and joy in riding for years to come.
The word “Pro” in ProHonda combines three words: “Professional,” “Prove,” and “Promise.” With this name, Honda wants to convey a commitment to quality: ProHonda is the optimal lubricant for Honda motorcycle engines.
The brand logo features two intertwined letter P’s. The letter “P” on the outside symbolizes “People” (Honda customers) and “Product” (Honda motorcycles), and the letter “P” on the inside represents “ProHonda” (ProHonda lubricant) with “Passion” (Honda’s passion). The satisfaction of customers is the driving force, passion, and strength behind Honda’s efforts to research and develop products, creating new value.
“Green” Brand – Superior Products, Maximum Savings
HVN has been following Honda Motor’s direction in comprehensive solutions towards achieving carbon neutrality by 2050. “Friendly” and “Green” are the two characteristics that define the ProHonda brand. One of the excellent qualities provided by ProHonda lubricants is low viscosity. Lower viscosity allows the oil to lubricate all the internal parts of the engine quickly, enabling easy starting in all temperature conditions. This creates a perfect balance between fuel efficiency and engine durability for Honda motorcycles, optimizing engine performance throughout their lifespan while reducing emissions to protect the environment and build a sustainable future.
By introducing this global lubricant brand to the Vietnamese market, HVN hopes that ProHonda will become an ideal and trustworthy road companion, inspiring and enriching the daily lives of all Honda customers.
ProHonda offers 3 specialized product lines for scooters, ATVs, and motorcycles:
ProHonda Scooter Oil 4T SL 10W-30 MA designed for Honda scooter models
ProHonda Motorcycle Oil 4T SL 10W-30 MB designed for Honda motorcycle models
ProHonda Premium Synthetic Oil 4T SL 10W-30 MA designed for Honda sportbike and motorcycle models
ProHonda lubricants are available at authorized Honda dealerships (HEAD) and professional motorcycle parts and servicing stores nationwide. Bulk oil is only distributed at HEAD.
HVN recommends Honda motorcycle owners to choose genuine ProHonda lubricants at Honda Authorized Dealers and Service Centers, as well as professional motorcycle parts and servicing stores nationwide to optimize engine performance and protect Honda motorcycle engines.
TH (Tuoitrethudo)
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