BYD Expanding into Indonesian Market, Set to Arrive in Vietnam Soon

Chinese automaker introduces itself to Indonesian customers and announces a $1.3 billion investment in an electric vehicle factory.

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BYD Atto 3 is one of the first 3 models of BYD in Indonesia. Photo: BYD.

According to Car News China, BYD has taken its first step to enter its next market in Southeast Asia. The Chinese leading electric car manufacturer has introduced 3 electric car models in Indonesia this week, including BYD Dolphin, BYD Seal, and BYD Atto 3.

Prior to this, BYD has had great success in entering the Thailand market. In 2023, BYD sold 30,650 electric cars to Thai customers. Both BYD Atto 3, BYD Dolphin, and BYD Seal are among the top 10 best-selling electric cars in the Thai automobile market.

At BYD’s launch event in Indonesia, Mr. Airlangga Hartarto – Indonesia’s Coordinating Minister for Economic Affairs – confirmed that BYD plans to invest $1.3 billion to build an automobile factory in Indonesia.

According to Car News China, BYD’s factory in the archipelago country will have a capacity of up to 150,000 cars per year. It is known that this is BYD’s fifth electric car factory outside of China, after those located in Thailand, Uzbekistan, Brazil, and Hungary.

BYD officially enters the Indonesian market. Photo: Nikkei Asia.

Mr. Eagle Zhao, Chairman of BYD Indonesia, revealed that the company has planned to start construction of a factory in Southeast Asia country by the end of this year. The Chinese automaker aims to establish up to 50 sales dealerships across Indonesia by the end of 2024.

BYD Atto 3, also known as BYD Yuan Plus, will be the first model that the Chinese automaker introduces to the Indonesian market.

The electric SUV of BYD is built on the BYD e-platform 3.0, with a low drag coefficient and the ability to accelerate to 100 km/h from a standstill in about 7.3 seconds. According to WLTP standards, BYD Atto 3 has a maximum range of about 420 km on a full charge.

BYD Atto 3 is the best-selling electric car in Thailand in 2023. Photo: BYD.

Indonesia has made great efforts in recent years to attract investment from electric car manufacturers through various measures.

The country’s Minister of Industry said that the Government is considering removing import duties and value-added tax for companies investing in electric car factories in Indonesia.

“We are optimistic that if passed, this policy will stimulate investment and increase the demand for electric vehicles in Indonesia,” he said.

In 2023, Indonesia’s Minister of Maritime Affairs and Natural Resources mentioned that the Government is implementing measures to encourage investment from electric car manufacturers, with expectations of attracting large companies such as Tesla and BYD.

Since July last year, Mr. Bahlil Lahadalia – Indonesia’s Minister of Investment – confirmed that electric car manufacturers, including BYD, Wuling Motors, and many other companies, will soon establish factories in Indonesia.

According to some sources, BYD is also planning to launch in the Vietnamese market this year. Many other Chinese brands are also planning to enter the Vietnamese automotive market, promising fierce competition in the near future.

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