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Following the reduction sale of series of small-size vehicles, the SUV E-class segment has witnessed a price adjustment from Ford Explorer. The automaker has announced a new price of 1,999 billion VND for this SUV, a 400 million VND discount compared to the previous price.
The newly adjusted price of Ford Explorer is the same as the discount recorded at numerous dealerships before the Lunar New Year. All discounted Explorer vehicles have VINs from 2022. This move is likely a part of the American brand’s inventory liquidation strategy before introducing the upgraded version of this vehicle.
With the price of 1,999 billion VND, Ford Explorer will add further pressure to its domestic rival, the Volkswagen Teramont, which is currently being sold from 2,499 billion VND. However, the Explorer’s price is still slightly higher than the Hyundai Palisade (from 1,469 billion VND) and even the electric car VinFast VF 9 (battery rental price from 1,578 billion VND).
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Ford Explorer is being sold in Vietnam in the Limited version only. This vehicle is equipped with a 2.3L EcoBoost engine that produces 301 horsepower and a maximum torque of 431.5 Nm. The power is delivered to all four wheels through a 10-speed automatic transmission.
According to the sales data announced by VAMA, the Explorer is the Ford model with the lowest sales in January, only selling 102 vehicles. However, this figure has increased by 73 units compared to December last year. In the whole year of 2023, Ford Explorer reached sales of 320 units.
Approximately a month ago, the Ford Explorer 2024 was launched with many changes in appearance and equipment. The U.S. will be the first market to debut this model, with delivery expected in the second quarter of this year.
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