SUV Segment A in Vietnam: Kia Sonet Leads with Highest Growth
Amidst the positive momentum in Vietnam’s automotive market, the SUV A segment also experienced a surge in sales during March 2024. All members of this segment improved their sales, with Toyota Raize recording the highest growth rate.
Sales Figures for SUV A Segment in March 2024
| Rank | Model | March 2024销量 | February 2024销量 | Growth Rate | Year-to-Date Sales 2024 |
|—|—|—|—|—|—|
| 1 | Kia Sonet | 751 | 428 | +75.4% | 1,889 |
| 2 | Toyota Raize | 392 | 181 | +116.5% | 836 |
| 3 | Hyundai Venue | 264 | 147 | +79.5% | 607 |
Kia Sonet: 751 Units
Kia Sonet has become the preferred choice for Vietnamese customers seeking a SUV A. In March 2024, Kia sold 751 units of Sonet, representing a 75.4% increase.
Kia Sonet leads the SUV A segment and has also ranked among the top 10 best-selling cars in the overall market for March.
Factors contributing to its popularity include its stylish exterior design, rich features within the segment, and competitive price ranging from 519 to 574 million VND for three variants.
Notable features of Kia Sonet include:
Full LED headlamps with auto on/off function
10.25-inch touchscreen infotainment system with Apple CarPlay/Android Auto
Automatic climate control with rear AC vents
Panoramic sunroof
Wireless phone charger
6-speaker sound system
Under the hood, the Kia Sonet houses a Smartstream 1.5L gasoline engine that produces 113 horsepower and 144 Nm of torque. Transmission options include a Smartstream IVT intelligent continuously variable transmission or a 6-speed manual transmission.
Toyota Raize: 392 Units
Compared to its rivals, Toyota Raize achieved an even higher sales growth rate of 116.5%. This resulted in 392 units sold in March, securing its position as the second best-seller in the SUV A segment.
Toyota Raize is currently the most affordable SUV A with a price tag of only 498 million VND. However, unlike its competitors, it only comes in one variant, limiting customer choices.
However, Toyota Raize compensates with its compact and robust exterior, adequate features, and established brand reputation. Key features include:
Full LED lighting system
Sporty 17-inch alloy wheels
Steering wheel with paddle shifters
7-inch digital instrument cluster
9-inch touchscreen infotainment system
Push-button start
Automatic climate control
Hill-start assist control (HAC)
Blind-spot monitoring system (BSM)
Rear cross-traffic alert system (RCTA)
4 front/rear sensors
6 airbags
Toyota Raize is powered by a 1.0L turbocharged gasoline engine that generates 98 horsepower and 140 Nm of torque. It is mated to a continuously variable transmission (D-CVT).
Hyundai Venue: 264 Units
Similar to the previous month, Hyundai Venue continued to rank last in the SUV A segment in terms of sales. Specifically, 264 units were sold in March, representing a 79.5% growth but still lagging behind its sister model, Kia Sonet.
Launched in Vietnam in December 2023, Hyundai Venue comes in two variants with prices ranging from 539 to 579 million VND, comparable to Kia Sonet. It impresses with its eye-catching design and features that are not too modest.
Hyundai Venue boasts:
LED lighting system
16-inch alloy wheels
8-inch touchscreen infotainment display with Android Auto/Apple CarPlay
USB Type-C charging ports
6-speaker sound system
Push-button start
Smart key
Automatic climate control with rear AC vents
Safety features include:
6 airbags
Electronic stability control
Hill-start assist control
Rearview camera
Rear parking sensors
Body stability control
Cruise control
Speed limiter
Tire pressure monitoring system
Automatic headlights
Additionally, Hyundai Venue is equipped with a more powerful engine than its rivals. It is powered by a 1.0L three-cylinder inline turbocharged gasoline engine that produces 120 horsepower and 172 Nm of torque. The engine is paired with a 7-speed dual-clutch automatic transmission and front-wheel drive.
[QUICK REVIEW] Toyota Yaris Cross is coming to Vietnam: Putting pressure on Kia Seltos, Hyundai Creta
Positioned right below its “big brother” the Corolla Cross, the Toyota Yaris Cross boasts a fresh design and a range of modern features that are sure to shake up the crowded B-segment SUV market. Competing against formidable contenders such as the Kia Seltos, Hyundai Creta, Honda HR-V, and Mazda CX-30, the Yaris Cross stands out with its sleek design and advanced technology. Get ready to turn heads on the road with this impressive crossover.
Leaked images of the upcoming 2024 Kia Sonet ahead of its official launch
The pre-release images reveal that the upcoming version of Kia Sonet’s compact SUV model will feature the brand’s fresh new design language.
[Car Review] Hyundai Exter: “Mini Santa Fe” set to arrive in Vietnam, going head-to-head with Sonet, VF5
Despite being a compact A-segment car, the Hyundai Exter boasts an arsenal of features to attract customers and outshine its rivals Sonet and Wigo.
Sneak peek of Kia’s Sonet 2024: Youthful design, enriched features added
Prior to its official launch on December 14th, Kia has released the first teaser video of the 2024 Sonet model.
