The Rise of Chinese Automakers: Another Manufacturer Sets its Sights on Vietnam

The automotive industry in Vietnam is about to witness a significant boost as two subsidiaries of the renowned Chery Group have joined forces with the Geleximco Group to establish a robust car manufacturing plant in the country. With a formidable annual production capacity of 200,000 vehicles, this strategic joint venture is set to make a profound impact on Vietnam's automotive market and beyond.

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As per the plan shared during the joint-venture contract signing, the factory will be located in Thai Binh Province. The construction will be carried out in three phases, with a total estimated investment of over $800 million. The first phase is expected to be completed by the first quarter of 2026.

Once fully constructed, the factory will have an annual production capacity of 200,000 vehicles. Prior to that, Omoda and Jaecoo models will be distributed to Vietnamese customers through imports.

The first two models from Chery Group confirmed to be launched in Vietnam are the Omoda E5 and Jaecoo 7. The expected launch timing is by the end of this year.

The Omoda E5 is a pure electric SUV in the B-segment. In the Malaysian market, this model is equipped with a 204 horsepower electric motor, delivering 340 Nm of torque. The E5 has a maximum driving range of 430 km thanks to its 61 kWh battery pack.

The Jaecoo 7 PHEV is a plug-in hybrid vehicle, and as the PHEV version has not been globally launched yet, detailed specifications of this model are yet to be announced. The company has shared that it will use a 1.5L engine combined with an electric motor. Meanwhile, the Jaecoo 7 with a traditional engine uses a 1.6L turbocharged gasoline engine, producing 195 horsepower and 290 Nm of torque.

As of 2024, the Omoda and Jaecoo brands have achieved cumulative sales of over 160,000 vehicles. Currently, Chery’s sub-brands are present in nearly 20 countries, with a presence in Southeast Asian countries including Thailand, Indonesia, and Malaysia.

Chery is one of the first Chinese brands to plan its entry into the Vietnamese auto market in this new phase, however, the company has been cautious and spent nearly two years researching the market before officially partnering with Geleximco.

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