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Automobili Lamborghini has unveiled a new logo and brand identity, marking the fifth time the iconic Italian automotive brand has evolved its logo since its inception in 1963. The new design simplifies the logo, transitioning the iconic 3D bull to a 2D version, while the wordmark features a bolder and more expanded typeface. The primary logo colors are black and white, with an additional copper variant for accent.
This evolution of the logo reflects Lamborghini’s desire to adapt to modern trends while retaining the core values that have made the brand renowned worldwide. The new identity will be implemented across all Lamborghini products and communications from today, March 28th.
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The new Lamborghini logo showcases a sleek and modern design. |
Founded by Ferrucio Lamborghini, the brand’s first vehicle, the 350 GT, debuted at the 1963 Torino Motor Show. Lamborghini made waves in 1966 with the introduction of the Miura, the brand’s first V12-powered car. In Vietnam, Lamborghini is officially distributed by S&S Automotive, with a sole showroom located in Ho Chi Minh City. The brand recently launched the hybrid Lamborghini Revuelto in the Vietnamese market, priced at VND 44 billion.
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Our ‘Xe’ section offers a diverse range of book recommendations to keep you engaged during your travels. Whether you’re on a long drive or taking a break, these books are the perfect companions for your journeys.
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