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The Ford Territory receives a price reduction from the beginning of April. Photo by: Bối Hạ. |
According to sales consultants, the Ford Territory and Hyundai Tucson will feature new prices starting in early April. The Ford Territory will see a price drop of 20 to 25 million VND, while the Hyundai Tucson will have a maximum price reduction of 50 million VND.
Specifically, the Ford Territory Trend will be priced at 799 million VND from the beginning of April. The new listed price of the Ford Territory Titanium is 889 million VND, and the Titanium X version is now listed at 929 million VND.
| Model | Old Price (million VND) | New Price (million VND) | Increase/Decrease (million VND) |
| Ford Territory Trend | 822 | 799 | -23 |
| Ford Territory Titanium | 909 | 889 | -20 |
| Ford Territory Titanium X | 954 | 929 | -25 |
| Hyundai Tucson 2.0 Gas Standard | 799 | 769 | -30 |
| Hyundai Tucson 2.0 Gas Special | 879 | 839 | -40 |
| Hyundai Tucson 2.0 Diesel Special | 959 | 909 | -50 |
| Hyundai Tucson 1.6 Turbo | 959 | 919 | -40 |
Meanwhile, the Hyundai Tucson 2.0 Gas Standard version will have a new price of 769 million VND, a reduction of 30 million VND.
The 2.0 Gas Special and 2.0 Diesel Special versions of the Hyundai Tucson have had their listed prices reduced by 40 million and 50 million VND, respectively, now sitting at 839 million and 909 million VND.
As for the Hyundai Tucson 1.6 Turbo, its new listed price starting from April is 919 million VND, a reduction of 40 million VND compared to the old price.
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The Hyundai Tucson also receives a price reduction to enhance its competitiveness in the C-segment SUV market. Photo by: TC Motor. |
The price adjustments for the Ford Territory and Hyundai Tucson are seen as a move to enhance their competitiveness in the face of pricing pressure from the Mazda CX-5.
Last July, the new generation Mazda CX-5 was introduced to the Vietnamese market, and after several adjustments, the best-selling C-segment SUV now has listed prices ranging from 759 million to 999 million VND, depending on the version.
Its highly accessible pricing is believed to be the reason behind the Mazda CX-5’s surge in sales during the second half of 2023, with four consecutive months as the best-selling car in the entire Vietnamese automobile market.
The Mazda CX-5 also ended last year with a total sales volume of 16,808 units, becoming the third best-selling car in the market and the C-segment SUV of choice for Vietnamese customers. In comparison, the Ford Territory sold 8,096 units, while the Hyundai Tucson and Honda CR-V sold 6,164 and 5,758 units, respectively.
Among these competitors, the listed price of the Honda CR-V remains unchanged, but some dealerships are offering incentives worth up to 170 million VND for the 2023-produced CR-V G version.
Earlier this year, Thaco also adjusted the listed price of the Kia Sportage in a customer-friendly manner. The Kia Sportage saw a price drop of 50 million VND, applicable to the 2.0D Signature and 2.0D Signature X-Line versions, bringing the listed price of both versions to 939 million VND.
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