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The 2024 Toyota Land Cruiser boasts a boxy design. Photo: Toyota. |
According to Carscoops, the allure of the Toyota Land Cruiser Prado (known as the Toyota Land Cruiser in the US market) has made it a lucrative opportunity for dealerships upon its return to the North American market. The website reports that several Toyota dealerships in the US are adding significant markups to the SUV’s price, resulting in customers paying almost 100,000 USD to get their hands on this vehicle.
At Maita Toyota in Sacramento, California, two 2024 Land Cruiser First Edition models are listed at 91,295 USD and 91,645 USD, respectively. Carscoops notes that this translates to a 14,950 USD markup per vehicle compared to the manufacturer’s suggested retail price.
Similarly, Magnussen, a dealership in Palo Alto, California, is advertising two Land Cruiser First Edition SUVs with prices of 93,304 USD and 92,473 USD, despite their respective MSRPs of 77,305 USD and 77,474 USD.
Future Toyota in Yuba City, California, takes it a step further, offering two First Edition Land Cruisers in Heritage Blue and Grayscape colors at a staggering 19,995 USD over the MSRP. Customers interested in these vehicles will have to shell out 96,690 USD each, while the manufacturer’s suggested price stands at 76,695 USD.
As reported by Carscoops, Thompsons Toyota in Placerville, California, is asking customers to pay an additional 20,000 USD on top of the MSRP for the 2024 Land Cruiser. This brings the total cost of the vehicle to 97,043 USD after adding accessories and other related charges. Interestingly, the dealership proudly proclaims on its website that “Nobody beats our prices!”
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The dealership, which claims to offer the best prices, is selling the 2024 Toyota Land Cruiser First Edition with a markup of 20,000 USD over the MSRP. |
Carscoops mentions that the highest markup they’ve encountered for the 2024 Land Cruiser in the US market is 21,000 USD. Specifically, Concord Toyota, also located in California, is offering the latest generation SUV at a price of 97,345 USD, a significant jump from the local MSRP of 76,345 USD.
However, it’s not just Toyota or this particular model that is facing dealership markups. Most dealerships across the US are adding substantial amounts to the final price of vehicles, affecting a range of models from the Dodge Challengers and Ford Mustang to even the Hyundai Ioniq 5 N.
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The 2024 Toyota Land Cruiser was unveiled to the global market in August last year. Photo: Toyota. |
The 2024 Toyota Land Cruiser made its global debut in August last year, sharing the TNGA-F platform with the Lexus GX and Toyota Land Cruiser 300.
This new generation of the Toyota Land Cruiser is equipped with a 2.4-liter inline-four turbocharged engine, paired with two electric motors to generate a maximum output of 326 horsepower and 630 Nm of torque. The SUV utilizes an eight-speed automatic transmission and a four-wheel-drive system.
Standard features on the 2024 Land Cruiser include fabric-trimmed seats, heated front seats, and a heated steering wheel. The higher-end versions offer an upgrade to genuine leather upholstery.
In terms of infotainment, the base model sports an 8-inch central display, while higher trims boast a larger 12.3-inch screen. The SUV also comes with adaptive cruise control, lane-keeping assist, automatic emergency braking, and blind-spot monitoring.
According to Car and Driver, the 2024 Toyota Land Cruiser is offered in three trims in the US market, with MSRPs ranging from 57,345 USD to 76,345 USD for the First Edition.
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