The Suzuki Ciaz has been a consistent presence in the bottom 10 of Vietnam’s worst-selling cars for an extended period, so it’s unsurprising that this B-segment sedan is no longer being sold in the country.
According to a representative of Suzuki Vietnam, the 2024 model year Ciaz has not been imported into the country since May. The company has no plans to resume sales of this model and has not provided an explanation for the discontinuation.
Suzuki dealerships are currently clearing out their remaining inventory of the Ciaz. During June 2024, the car is being offered with a 50% discount on registration fees, equivalent to a value of 45 million VND.
The Ciaz is not the only Suzuki model to face discontinuation in Vietnam. Just recently, there were reports of the Suzuki Ertiga Hybrid meeting the same fate.
Unlike the Ertiga Hybrid, the Suzuki Ciaz is a fully imported model from Thailand, similar to its sibling, the Swift. Suzuki announced earlier in June that it would cease vehicle assembly at its Thai plant after 2025 and switch to imports. Thus, the discontinuation of the Suzuki Ciaz in Vietnam was anticipated.
The Suzuki Ciaz was first introduced in Vietnam in 2016 but has recorded modest sales. In May 2024, Suzuki managed to sell only three units of the Ciaz in Vietnam. The cumulative sales for the first five months of this year stand at a mere eight units.
The lackluster performance of the Suzuki Ciaz in Vietnam can be attributed to its limited offering of just one version and uncompetitive pricing, starting at 535 million VND. Additionally, the model faces stiff competition from rivals such as the Hyundai Accent, Toyota Vios, and Honda City.
While the Suzuki Ciaz may not excel in design, it makes up for it with a spacious interior that leads its segment and a fuel-efficient engine.
The Suzuki Ciaz is equipped with a 1.4L four-cylinder gasoline engine paired with a four-speed automatic transmission, producing a maximum output of 91 horsepower and 130 Nm of torque. Its average fuel consumption is rated at 5.79 liters per 100 kilometers.
Going forward, the XL7 will be Suzuki’s flagship model in the Vietnamese market. A new mild hybrid version of the Suzuki XL7 is also set to launch in Vietnam this year, continuing the trend of fully imported models from Indonesia. Rumors suggest that Suzuki will introduce another SUV model to the domestic market, but the specifics remain unknown.
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