On July 1, 2024, Mercedes-Benz Vietnam announced new incentives for select models this month. During July 2024, the three-pointed star brand will support a 50% registration fee for three lines: GLC, E-Class, and C-Class.
Specifically, the models that are offered a 50% registration fee discount this month are the Mercedes-Benz GLC 200 4Matic, E 300 AMG, E 180, E 200 Exclusive, and Mercedes-AMG C 43 4Matic. The corresponding discount on the 50% registration fee for these models ranges from VND 129 to 192 million. The Mercedes-Benz E 180 has the lowest discount, while the E 300 AMG receives the highest incentive.
Moreover, Mercedes-Benz is offering up to 100% registration fee support for the V 250 AMG line. This seven-seater model is currently priced at VND 3.759 billion, so the incentive of 100% registration fee is up to VND 451 million. This is also the Mercedes-Benz model with the most significant discount in July. However, it is important to note that this incentive program is for the 2022-produced Mercedes-Benz V 250 AMG.
The Mercedes-Benz registration fee incentive program will be applied from July 1 to July 31, 2024. Meanwhile, for three months, from July 1 to September 30, 2024, the Mercedes-Benz EQ electric car models will also have an incentive program.
According to Mercedes-Benz, during this period, the brand’s electric car models, including the EQS 450+, EQS 580 4Matic, EQB 250, EQE 500 4Matic SUV, and EQS 500 4Matic SUV, will be gifted with a Mercedes-Benz Wallbox wall-mounted charger. This charger is valued at VND 52 million, including VAT.
| Model | Listed Price (VND) | Incentive | Incentive Value (VND) | Application Period |
| Mercedes-Benz GLC 200 4Matic | 2,299,000,000 | 50% registration fee | 137,000,000 | From July 1 to July 31, 2024 |
| Mercedes-Benz E 300 AMG FL | 2,950,000,000 | 192,000,000 | ||
| Mercedes-Benz E 180 (old version) | 2,159,000,000 | 129,000,000 | ||
| Mercedes-Benz E 200 Exclusive (old version) | 2,540,000,000 | 152,000,000 | ||
| Mercedes-Benz E 300 AMG (old version) | 3,209,000,000 | 192,000,000 | ||
| Mercedes-AMG C 43 4Matic | 2,960,000,000 | 177,000,000 | ||
| Mercedes-Benz V 250 AMG (VIN 2022) | 3,759,000,000 | 100% registration fee | 451,000,000 | |
| Mercedes-Benz EQS 450+ | 5,009,000,000 | Mercedes-Benz Wallbox wall-mounted charger | 52,000,000 | From July 1 to September 30, 2024 |
| Mercedes-Benz EQS 580 4Matic | 5,959,000,000 | |||
| Mercedes-Benz EQB 250 | 2,289,000,000 | |||
| Mercedes-Benz EQE 500 4Matic SUV | 3,999,000,000 | |||
| Mercedes-Benz EQS 500 4Matic SUV | 4,999,000,000 |
Incentive program for Mercedes-Benz models.
Starting in August 2024, a decree reducing the registration fee for domestically produced and assembled cars by 50% will officially take effect. Currently, the Mercedes-Benz brand assembles several models in Vietnam, such as the C-Class and E-Class, and will benefit from this incentive policy.
Before the government’s 50% registration fee support policy takes effect and before the Lunar July, many car brands are actively running promotional programs to stimulate demand. Not only Mercedes-Benz but also other car brands such as Honda and Subaru have quickly announced new incentive programs for July.
The demand for car purchases among Vietnamese people has significantly decreased from the beginning of 2024 compared to the same period last year. Therefore, it is not surprising that car brands and dealers continuously offer promotions to attract customers.
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