The All-Encompassing VinFast VF 3: From Social Media to the Online ‘Market’

The VinFast VF 3 is an innovative electric mini car that is taking Vietnam by storm. This sleek and modern vehicle, captured here by photographer Hoàng Linh, offers an affordable option for those seeking an eco-friendly mode of transportation.

Today marks the final day of VinFast’s first round of deposit reservations for the VF 3. The car is offered at a promotional price of 235-315 million VND, depending on the chosen model.

This launch also marks a strategic shift for VinFast, as they expand their sales channels to target a younger demographic and cater to customers from a wider range of economic backgrounds.

Online Booking and Consultation Services

Traditionally, car buyers in Vietnam would visit showrooms and dealerships to gather information and receive advice from sales consultants. While this conventional approach remains an option, VinFast has introduced an alternative, digital path to purchasing their vehicles.

With the introduction of the VF 3, VinFast has maintained its policy of offering consultation services and purchases through dealership consultants. A dedicated team of sales representatives is readily available on various online car communities and social media platforms to provide prospective buyers with the information they need.

The key differentiator in this launch is the introduction of an online reservation portal, which was open from May 13th to May 15th. On this website, customers could customize their VF 3 by selecting their preferred color, model, and payment method before placing a deposit of 15 million VND.

The VF 3 quickly became a trending topic, with countless successful reservation posts flooding social media platforms and creating a buzz around the vehicle. This online conversation further fueled interest in the VinFast payment page, resulting in a high volume of traffic.

Collaborating with Influencers

VinFast understands the power of influencer marketing and has strategically partnered with Key Opinion Customers (KOCs) and Key Opinion Leaders (KOLs) to reach a wider audience. On the second day of the launch, VinFast invited a large number of KOCs and KOLs from various industries to visit their manufacturing facilities and test drive the VF 3.

During the initial three-day reservation period, VinFast collaborated with 17 KOLs and KOCs, hosting 10 live streams across platforms such as Shopee, Facebook, and TikTok to promote the new electric mini car and explain the reservation process.

According to the manufacturer, these live streams attracted a significant audience, with over 27,000 viewers during peak hours.

Customers can place deposits for the VF 3 through the e-commerce platform.

VinFast has also made reservations accessible through their dedicated mobile app, providing a convenient option for existing customers familiar with the brand.

While the initial sales figures for the VinFast VF 3 may not directly reflect the impact of these new distribution channels, the company has successfully generated buzz and awareness for their electric mini car across various media and social platforms.

In the first two days of the reservation period, the hashtag #VF3 garnered over 23 million views and more than 2,000 related posts on TikTok alone.

Only time will tell if VinFast VF 3 achieves its goal of making automobiles accessible to a wider range of Vietnamese customers. The true test will come when these electric mini cars hit the roads and are seen in the hands of everyday drivers.

However, VinFast’s multi-channel approach to customer engagement underscores their ambition for the VF 3 and could pave the way for a new era of car sales, moving away from traditional dealership models and into the realm of e-commerce.