Today, July 9, 2024, Phu Thai Mobility, the sole official importer of the Land Rover brand in Vietnam, introduced the SV Bespoke personalized ordering service at its showroom in Long Bien, Hanoi. This is one of the few retail locations in the world capable of realizing the most luxurious Land Rover vehicles.
With the SV Bespoke ordering service, customers can build their dream Range Rover Autobiography and SV, specifying their desired options in the dedicated personalization area within the Land Rover Hanoi Long Bien showroom. Representatives from the SV Bespoke design team in the UK can also join via an exclusive online service to provide expert support to customers in each market.
SV Bespoke offers access to a diverse range of materials, as well as interior and exterior finishes. Customers will be able to follow the unique and comprehensive creation process through seven steps, including choices of colors, themes, exclusive SV options, materials, wood veneers, and finishes, as well as customization and personalization.
The SV Bespoke exterior paint palette offers over 230 colors with satin and gloss finishes. These color options also apply to the bonnet and wheel arch claddings, which can be specified to match, tone, or contrast as desired. Additionally, customers can opt for the SV Bespoke “Match to Sample” paint service to recreate any desired exterior color. Furthermore, the lettering on the Range Rover’s bonnet and rear door can be refined with precious metal finishes such as 24K gold.
Moving inside, there are 391 colors to choose from for the interior materials. Customers can have embroidered lettering or other designs on the backrests of the seats, adding personal touches that extend even to the foot pedals. In addition to wood, materials such as ceramics and metals can also be used for the interior.
“We are thrilled to introduce the SV Bespoke personalized ordering service to our Vietnamese customers, demonstrating our commitment to JLR’s Modern Luxury strategy. This exclusive program allows us to support customers in personalizing their Range Rover with unparalleled craftsmanship and unique options that reflect their distinct taste and lifestyle. Bringing SV Bespoke to Vietnam marks a significant milestone, elevating luxurious experiences to new heights while offering tailored solutions to meet the growing demands of the market,” said Ruud Poels, General Director of Phu Thai Mobility.
SV Bespoke is part of the Range Rover’s modern luxury strategy, aiming to provide refined and unique experiences to its customers. Through this program, the Range Rover becomes not just a vehicle but a work of art, representing the owner’s uniqueness and sense of style.
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