Phú Thái Mobility, the official importer of Land Rover in Vietnam, has recently introduced the SV Bespoke personalized ordering service at their modern showroom in Long Bien, Hanoi.

This is one of the few retail locations worldwide capable of realizing the most luxurious vehicles.

The SV Bespoke ordering service represents the pinnacle of personalization. Customers can build their dream Range Rover with perfect specifications at the dedicated customization area within the Land Rover Long Bien Hanoi center. Representatives from the SV Bespoke design team in the UK can also join via an exclusive online service to provide expert support to customers in each market.

SV Bespoke offers access to a diverse range of materials, as well as interior and exterior finishes. Customers will be able to follow the unique and comprehensive creation process through seven steps, including choices of colors, themes, exclusive SV options, materials, wood veneers and finishes, as well as customization and personalization.

Each completed vehicle promises to be a unique masterpiece, as unique as its creator, although the combinations that make up these works of art have all been carefully chosen and provided by the Range Rover design team to help customers turn their dreams into reality.

The SV Bespoke exterior paint palette offers over 230 colors with satin and gloss finishes. These color options also apply to the bonnet cladding, which can be specified to match, tone, or contrast with the chosen body color.

Additionally, customers can opt for the SV Bespoke “Match to Sample” paint service, which can recreate any exterior color request, providing unlimited personalization options. Some examples of diverse color options include favorite accessories, nail polish colors, or the hues of the ocean.

The craftsmanship of the experts at SV Bespoke is further showcased through the refinement of the lettering on the Range Rover’s bonnet and rear door, with finishes in precious metals such as 24ct gold.

The SV Bespoke personalization service extends to the interior design. With up to 391 material color options available, each request is considered down to the finest detail. Customers can embroider initials or other designs on the backrests of the seats, adding subtle touches of personal style, and this can also be extended to the vehicle’s sill plates. In addition to refined woods, premium materials such as ceramics and metals can also be used, creating an interior space that exudes luxury like never before.

SV Bespoke is part of Range Rover’s modern luxury strategy, offering refined and unique experiences to its customers. Through this program, Range Rover delivers not just a vehicle but a work of art, representing the uniqueness and aesthetic sense of its owner.

Ruud Poels, General Director of Phú Thái Mobility, shared, “Phú Thái Mobility is thrilled to introduce the SV Bespoke personalized ordering service to Vietnamese customers, demonstrating our commitment to JLR’s Modern Luxury strategy.”

“This exclusive program enables Phú Thái Mobility to support customers in personalizing their Range Rover with unparalleled craftsmanship and unique options, reflecting their distinct taste and lifestyle. Bringing SV Bespoke to Vietnam marks a significant milestone, elevating luxurious experiences to new heights while offering customization to meet the growing demands of the market.”

For more information about the SV Bespoke personalization service, please click here.
TH (Tuoitrethudo)

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