In July 2020, MG Motors made its official comeback to the Vietnamese market with the launch of two new models, the ZS and HS.
Since then, the Chinese automaker has kept its sales performance in the country under wraps. However, recently, internal sources have revealed MG’s sales figures in Vietnam.
According to these sources, from 2021 to June 30, 2024, MG delivered a total of 19,689 vehicles to Vietnamese customers. Of these, 9,637 units were sold within 30 months, from January 1, 2021, to June 30, 2023.
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However, MG’s sales performance took an upward turn starting July 1, 2023. Specifically, in the following 12 months, the brand delivered 10,052 vehicles to customers, accounting for over 50% of its total sales to date.
In the first half of 2024, MG sold 6,037 vehicles, a sixfold increase compared to the same period in 2023. This translates to an average of over 1,000 vehicles sold per month, outperforming brands such as Isuzu and Peugeot in the Vietnamese market. MG’s market share also increased from 0.8% in the first half of 2023 to 4.4% in the same period this year.
Notably, the MG5 MT has been the brand’s best-selling model, alongside the MG ZS and MG RX5.
The brand’s impressive growth can likely be attributed to attractive promotional policies that have drawn in a wide range of customers.
Furthermore, the improved sales performance of MG Vietnam is also influenced by the expansion of Haxaco, a prominent Mercedes-Benz dealer, into the distribution of MG vehicles.
In the near future, Haxaco aims to capture up to 40% of MG’s market share by investing in 10 dealerships without bank loans, only borrowing to import vehicles, and employing approximately 500 sales staff.
TH (Tuoitrethudo)
Photos: Đạt MG, Nguyễn Hùng
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