There are speculations that Mazda is preparing to change its logo after a long period of use.
According to recent reports, the Japanese automaker has filed for a trademark on a new logo.
The new logo is a black and white version that is designed to be simpler and sharper than the familiar “V-shaped wings” logo currently in use. The logo has also been transformed from 3D to 2D, and the “V” shape has been redesigned to be less fluid than its predecessor.
The “V-shaped wings” logo was first introduced by Mazda in 1997 and has since undergone three updates. The stylized “V” resembles outstretched bird wings, symbolizing agility, speed, stability, and strength.
In addition to the logo, Mazda has also trademarked a new font. The company name is now written in all capitals using this new font, similar to the font used for subsidiaries such as Mazda Foundation and Mazda Driving Academy, as well as on popular models like the Mazda 3.
From 1975 until recently, Mazda used a distinctive logo with a special emphasis on the letters “m” and “a” in lowercase, while “d” and “z” were capitalized. The “z” in particular, designed in a metal-cut style, was quite striking.
Mazda has not yet officially confirmed these changes. It is unclear if the new logo and font will be adopted across the entire company or limited to specific divisions, such as replacement parts.
TH (Tuoitrethudo)
Mazda to introduce new car model with illuminated logo and electric engine
At the upcoming Japan Auto Show 2023, Mazda will unveil a preview of its brand-new fully electric sports car model.
Mazda wiped out by atomic bomb
Mazda’s history tells the tale of a car manufacturer that once faced a setback of 15 years due to the devastating atomic bomb dropped on Hiroshima by the United States. However, it miraculously rose from the rubble and emerged stronger than ever.
Top 5 Best-Selling Car Brands in Vietnam for 2023
As of now, Hyundai, Toyota, and Ford are the top three car brands with the highest sales volume in the Vietnamese automobile market from the beginning of 2023 until now.
