BMW Sales Show Modest Growth as Rivals Such as Audi, Mercedes-Benz, and Porsche Struggle
According to Reuters, BMW reported a 2.3% increase in sales for the first half of 2024, selling nearly 1.1 million vehicles. This includes a significant 34% surge in pure electric car sales, totaling almost 180,000 units. With these impressive figures, BMW retains its position as the best-selling luxury car brand globally.
Meanwhile, its key competitors have experienced a decline in sales.
.jpg)
Mercedes-Benz sold 960,000 vehicles during the same period, an 8% decrease compared to 2023. Their pure electric car sales also took a hit, dropping by 17% to just 93,400 units—only half of BMW’s electric car sales.
Mercedes-Benz attributed this slowdown to a focus on “healthy growth in markets with high-profit margins” while acknowledging the development of electric vehicles had slowed in key markets.
Porsche’s struggles continued, with a 7% decline in sales for the first six months of the year, totaling 155,945 vehicles. Their global sales were heavily impacted by a significant drop in demand from the Chinese market, as well as a halving of sales for their electric model, the Taycan.
Audi also faced challenges, with an 8% sales decrease to 833,000 cars, and a meager 1.3% increase in electric car sales. The brand is now considering closing its Brussels factory due to disappointing sales of the Audi Q8 e-tron.
BMW’s success has been driven by strong performances from several models, including the large sedan 7-Series, which saw a 22% sales increase, along with the X1 and 3-Series. The BMW M performance division also contributed significantly, selling 99,517 vehicles.
Jochen Goller, a member of the BMW AG Management Board responsible for Customers, Brands, Sales, commented: “In the first six months of 2024, we saw double-digit growth in our pure electric vehicles and upper luxury class models.” Goller further attributed this success to the appeal of their products, despite “challenging market conditions.”
Thai Son (Tuoitrethudo)
Improving Your Driving Skills: Advanced Training on a Mercedes Forklift
On 20th June, An Du Mercedes-Benz dealership teamed up with Redline Driving School to organize an advanced driving skills training course at Gia Lam Heliport (Long Bien, Hanoi).
The Ultimate Reverse 180-degree Car Drift in Hanoi: A Mind-Blowing Maneuver
On the first day of the MINI Driving Experience 2015, participants were impressed by the spectacular 180-degree reverse spin maneuver of the car.
Introducing BMW’s New Entertainment System
Bavarian car manufacturer has recently announced its plans to introduce a cutting-edge infotainment system featuring a touchscreen display in the near future.
[CAR REVIEW] The Newly Launched BMW iX3 in Vietnam: Compact, Practical, and Expensive
As the second electric car introduced by BMW, the iX3 caters well to everyday urban usage needs. However, it will still take time to reach customers.
“The Mercedes Benz: The Preferred Luxury Vehicle of the Popes”
Are you tired of struggling with your English writing skills? Do you wish you could write like a pro and create engaging content that captures your readers’ attention? Look no further! With our specialized English writing course, you can become a master of the written word. Our experienced instructors will guide you through various writing techniques and provide personalized feedback to help you improve your writing style. Whether you are a student, a professional, or simply someone who wants to enhance their writing skills, this course is perfect for you. Don’t let language barriers hold you back – enroll in our English writing course today and unlock your full writing potential!
