The Chinese Auto Invasion of Southeast Asia

The first batch of Zeekr vehicles has rolled out of the production plant in China and is en route to customers in Malaysia and Indonesia, with deliveries expected to commence in Q3 of this year.

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Zeekr makes its move into Southeast Asia. Image source: CarnewsChina.

On June 8, the Zeekr brand announced its partnership with Indonesia’s PT Premium Auto Prima, marking the Chinese automaker’s entry into the Indonesian and Malaysian markets.

Zeekr’s first dealership has been established in Jakarta, Indonesia, with subsequent outlets planned for Surabaya and Bandung. In Malaysia, Zeekr dealerships will be located in Kuala Lumpur, Selangor, and Penang. According to CarnewsChina, the key models for the Southeast Asian market will be the Zeekr SUV and the right-hand-drive (RHD) Zeekr 009 MPV.

The first batch of left-hand-drive Zeekr X vehicles also rolled off the production line in China on June 7 and are expected to be delivered to international customers starting in the third quarter of this year.

As of now, Zeekr is present in 25 global markets and plans to expand to 50 countries this year, including Europe, Asia, Oceania, and Latin America. The company has been actively building its dealership network in Asia, with stores already open in Hong Kong, Macao, Singapore, and Thailand.

In May, the automotive brand sold 18,616 vehicles worldwide, a 115% increase compared to the same period last year. On average, Zeekr sells approximately 13,500 vehicles per month. The premium automaker has also been actively developing charging stations, with a total of 1,076 stations across China, including 487 ultra-fast charging ports and 2,615 operational fast-charging (DC) ports.

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