On July 29, 2024, Toyota Motor Vietnam held the National Finals of the 2024 Toyota Skills Contest for sales and service staff from Toyota dealers nationwide. This was the 23rd edition of the contest since its inception in 1999 and has become a regular activity to encourage and evaluate in-house training at dealerships, thereby developing and maintaining standard operating procedures for sales and customer service teams across the entire Toyota system.
The National Finals of the 2024 Toyota Skills Contest was held at Toyota Tu Son dealership with 73 representatives selected through the qualifying rounds organized in May across the nationwide Toyota dealer system. The contest also provided an opportunity for the participants to enhance their expertise and gain valuable experience for their future careers.
This year’s contest featured participants in seven categories: Sales, Service Advisor, Customer Care, Parts, General Repair, Body Repair, and Paint Repair. This was the first time that all seven categories in both sales and service fields were fully represented, demonstrating the dealers’ proactive approach to in-house training and human resource development.
The theme of the 2024 Toyota Skills Contest, “Dedication and Professionalism,” reflects Toyota’s commitment to excellence in its work. This demanded that contestants possess deep expertise, a serious work ethic, and a sense of responsibility. The contest provided an opportunity for participants to enhance their skills, foster creativity, and develop high-quality human resources. This, in turn, motivates employees and ensures the highest level of customer service, leading to customer satisfaction. This theme truly serves as a guiding principle for the entire contest, aiming for the sustainable development and long-term success of the brand.
In his opening remarks at the National Finals, Mr. Keita Nakano, President of Toyota Vietnam, emphasized, “We deeply understand that only a well-trained and professional workforce can implement the correct sales and service procedures of Toyota, and the skills contest is an excellent opportunity to enhance not only technical skills but also valuable customer care experience for Toyota staff.”
With the enthusiastic support and participation of Toyota dealers nationwide, the 23rd National Finals of the Toyota Skills Contest concluded successfully.
| Category | Award | Contestant Name | Dealership |
| Sales | Gold | Pham Khuong Duy | Toyota Thanh Xuan |
| Silver | Duong Duc Trung | Toyota Hiroshima Vinh Phuc | |
| Bronze | Nguyen Thi Diep Lan | Toyota Binh Duong | |
| Customer Care | Gold | Bui Thi Hong Cam | Toyota Vung Tau |
| Silver | Tran Thi Ngoc Anh | Toyota Hung Yen | |
| Bronze | Hoang Thi Ngoc Anh | Toyota Hue | |
| Service Advisor | Gold | Le Dinh Thinh | Toyota Hoan Kiem |
| Silver | Luu Van Dang | Toyota Tu Son | |
| Bronze | Nguyen Duong Tri Thuc | Toyota Ninh Kieu | |
| Parts | Gold | Diep Thanh Long | Toyota Can Tho |
| Silver | Nguyen Anh Lam | Toyota Long Bien | |
| Bronze | Nguyen Cong Hai | Toyota Doanh Thu | |
| General Repair | Gold | Nguyen Thanh Luan | Toyota Ben Thanh |
| Silver | Nguyen Nang Cuong | Toyota Nankai Hai Phong | |
| Bronze | Nguyen Van Tien | Toyota Hoan Kiem | |
| Body Repair | Gold | Nguyen Manh Thang | Toyota Nankai Hai Phong |
| Silver | Le Van Dat | Toyota Bien Hoa | |
| Bronze | Nguyen Thanh Hoai Phu | Toyota Tien Giang | |
| Paint Repair | Gold | Huynh Thanh Tam | Toyota Hiroshima Tan Cang |
| Silver | Nguyen Van Thanh | Toyota Bac Giang | |
| Bronze | Nguyen Xuan Tai | Toyota Buon Ma Thuot |
For nearly 30 years in Vietnam, Toyota has consistently strived to deliver the best products and services to its customers by investing in infrastructure and developing a well-trained, professional, and highly skilled workforce with a strong commitment to serving customers with dedication. Toyota’s network of 87 dealers and authorized service stations spans 49 provinces across the country.
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