“Tasco Auto: Powering Vietnam’s Electric Revolution with Zeekr Automobiles.”

This marks a significant step in Zeekr’s market expansion strategy in Southeast Asia and underscores Tasco Auto’s commitment to bringing advanced electric vehicles and international-standard services to Vietnamese consumers.

Zeekr – A premium electric vehicle brand, leading in technology, design, and user experience.

Zeekr is a dedicated electric vehicle brand owned by Geely Holding Group, positioned in the premium segment with a vision to become a global leader in electric mobility. Currently, Zeekr has a presence in over 30 markets, including European countries (Sweden, the Netherlands, etc.), as well as in Asia, Australia, and the Middle East. Since its launch in 2021, Zeekr has delivered over 310,000 vehicles globally within 33 months, setting a record for pure electric vehicle manufacturers. Zeekr’s global sales in the first half of 2024 achieved a 206% year-on-year growth, with nearly 55,000 vehicles delivered in Q2 2024 alone.

With a vision to become a comprehensive mobility solutions provider, Zeekr operates four major technology research centers, not only in Gothenburg, Sweden, but also in other countries. Its core technologies include the SEA platform (Sustainable Experience Architecture), a flexible and sustainable architecture designed to support a full range of electric vehicles from small to large, including autonomous ones.

Intelligent and Advanced Safe Driving Technology

Zeekr independently develops the SEA Intelligent Driving System, capable of deploying end-to-end AI models in mass production. The SEA 2.0 ADAS offers automated parking technology and the Urban NZP intelligent driving assistance mode, enabling users to navigate complex intersections with a success rate of over 95% and progressing towards comprehensive intelligent driving capabilities in urban areas, thus providing a more convenient and safer traveling experience.

In terms of parking assistance, Zeekr features advanced support and memory functions, remote and mechanical space parking technology. For active safety, Zeekr is equipped with advanced sensor hardware and powerful processing chips.

The upgraded Battery Management System (BMS) ensures a stable and fast charging experience, even under harsh environmental conditions.

Global Sales Targets and Market Expansion

Zeekr aims to achieve global sales of 650,000 vehicles by 2025, while expanding its distribution network in strategic key markets such as Europe, the Middle East, and Southeast Asia, with Vietnam playing a crucial role in this growth strategy.

Geely Holding Group

Established in 1986, Geely Holding Group is one of the top 10 automobile manufacturers in the world, with its headquarters in Hangzhou, China.

Geely owns several international brands, including Volvo Cars, Lotus, Lynk & Co, and Polestar. The group is also the third-largest shareholder of Aston Martin and a significant shareholder of Daimler AG, the parent company of Mercedes-Benz. With its global expansion and ownership of prestigious brands, Geely has solidified its position among the top 10 automotive groups worldwide.

Geely strongly invests in research and development, particularly in electric vehicles and autonomous driving. The group has established global research and design centers in Sweden, the UK, the US, Germany, and China, with over 20,000 R&D and design personnel, holding more than 14,000 innovative patents. Geely Holding operates world-class vehicle and powertrain manufacturing facilities in the US, the UK, Sweden, Belgium, China, and Malaysia, while expanding its global sales and service network with over 4,000 dealerships.

In 2023, Geely Auto surpassed its sales target with over 1.68 million vehicles sold, including 487,000 pure electric vehicles, and exports reaching 274,000 units—a 38% increase from the previous year. In 2024, Geely’s total assets exceeded $70 billion, and with over 120,000 employees worldwide, the group ranked 185th on the Fortune Global 500 list, climbing 40 places from the previous year. This marks the 13th consecutive year that Geely has been included in this prestigious list.

Tasco Auto – Vietnam’s Largest Automobile Distribution Network

Tasco Auto is one of the largest automobile distributors in Vietnam, with a network of 90 showrooms nationwide, distributing 14 renowned automobile brands and holding a 13.3% market share in the country.

With a vision to become a leader in providing comprehensive mobility solutions, Tasco Auto focuses not only on distributing high-quality automobile products but also on building a comprehensive service chain to meet all customer needs, from purchasing new and used cars to maintenance, repair, and financial services, all adhering to international standards.

Tasco Auto is committed to delivering exceptional customer experiences while promoting sustainable development in the automotive industry.

Practical Benefits for Customers and the Market

Zeekr’s entry into the Vietnamese market brings numerous practical benefits to customers and the automotive industry. Vietnamese customers will have the opportunity to access Zeekr’s premium electric vehicles, featuring cutting-edge technology, safety, comfort, and environmental friendliness. Additionally, customers will enjoy the full range of Tasco Auto’s comprehensive services, meeting their needs for vehicle purchase, maintenance, and financial services, all in line with international standards.

The collaboration between Zeekr and Tasco Auto will not only boost the development of the electric vehicle industry in Vietnam but also contribute to enhancing service quality, reducing emissions, protecting the environment, and supporting the country’s sustainable development goals.

Thai Son (Tuoitrethudo)