On September 11, 2024, Mercedes-Benz announced the dates for its upcoming exclusive car exhibition in Vietnam. The Mercedes-Benz Car Exhibition: The Avantgarde 2024 will be held at the I.C.E Hanoi International Exhibition Center for three days, from October 11 to 13, 2024.
According to Mercedes-Benz, there will be two shows each day at fixed times, aiming to provide a mesmerizing experience for visitors. During the event, guests will be taken through the 138-year history of the German brand, showcasing its iconic heritage while also presenting car and art performances, and exhibiting a collection of Mercedes-Benz vehicles, including a range of electric models and the latest releases.
The exhibition is expected to gather nearly 30 of the most prestigious Mercedes-Benz cars. Additionally, a special, historic, and iconic car will be on display: the recreated Benz Patent Motorwagen. This is the world’s first automobile, which was introduced in 1886.
The Avantgarde 2024 marks Mercedes-Benz’s return to the northern market after two recent events: Mercedes-Benz Fascination in 2019 and Mercedes-Benz Driving Festival in 2022. In 2023, the Mercedes-Benz Car and Art Exhibition: The Avantgarde 2023 was held in Ho Chi Minh City.
This time, the Mercedes-Benz Car Exhibition: The Avantgarde 2024 promises notable innovations in terms of themes and perspectives, along with showcasing advanced automotive technologies and a digital exhibition of luxurious art pieces (exclusive for Maybach customers) by legendary photographer David Lachapelle.
Entering a new chapter in the journey of cultural fusion, the Mercedes-Maybach brand and artist David LaChapelle have once again joined forces to create unique art pieces inspired by the Maybach icon. The Mercedes-Benz: The Avantgarde 2024 exhibition will feature a dedicated area for Maybach customers to admire the artistic collaboration between David LaChapelle and Mercedes-Maybach. The event is also expected to offer other exciting surprises.
Mercedes-Benz is a luxury car brand that has been present in the Vietnamese market for almost three decades. The German brand currently assembles the GLC, C-Class, E-Class, and C 43 AMG models in Vietnam. Additionally, Mercedes-Benz is a leader in bringing a range of luxury electric vehicles to the country.
The Avant-garde Exhibition: Mercedes-Benz Returns to Hanoi in October 2024
From October 11th to 13th, 2024, Mercedes-Benz Vietnam will proudly present an extraordinary automotive showcase: The Avantgarde 2024. This exclusive event will be hosted at the prestigious I.C.E Hanoi International Exhibition Center, transforming it into a mecca for automotive enthusiasts and luxury seekers alike.
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