BMW is shaking up its design team, bringing in fresh talent to reinvigorate its style direction.
According to Carscoops, BMW is about to undergo a design team overhaul, with some key personnel changes. While Adrian van Hooydonk will retain his position as Director of Design for BMW Group, there will be shuffles within his team.
Firstly, Maximilian Missoni will be appointed Design Director for premium mid-range cars (from the 3 Series upwards), luxury vehicles, and Alpina models. This move promises to bring a new dynamic to BMW’s design team. Maximilian Missoni is currently recognized as the design director of Polestar, a position he has held since 2018.
Missoni is an award-winning designer, credited with creating the sleek design language seen on Volvo’s subsidiary brand. Polestar’s current offerings can be said to capture the essence of Scandinavian design while remaining distinctively unique. Previously, he served as Vice President of Exterior Design at Volvo and spent time at Volkswagen earlier in his career.
Meanwhile, Domagoj Dukec, who currently heads BMW Design Studio, will transition to Rolls Royce, another BMW-owned brand, where he will oversee Bespoke and Coachbuild. Dukec stands by his decision to go with the controversial giant grille design for BMW vehicles.
Oliver Heilmer, currently Design Director at Mini, will supervise the design of future small and medium-sized BMWs, as well as BMW M models. Heilmer has led the Mini design studio since 2017 and has been with the BMW Group for over two decades. Holger Hampf, currently with BMW Group Designworks, will step into Heilmer’s role at Mini.
Additionally, Anders Warming, formerly Head of Design at Rolls-Royce, will now oversee all Advanced Design themes and the BMW Group subsidiary, Designworks. Claudia Braun, leveraging her experience from Porsche AG, Daimler AG, and Volvo Cars, will lead the newly formed cross-brand department for Color and Material Design across BMW, MINI, and Rolls-Royce automobiles.
“The reorganization will focus on design transformation and remain industry-leading,” BMW stated. “For instance, Color and Material Design will be consolidated across all brands, while the BMW brand team will be divided into two studios, and the ‘Advanced Design’ theme will be strengthened.”
TT (Tuoitrethudo)
Reference: Carscoops
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