Similar to other automotive segments, pickup trucks also witnessed a decline in sales across most models. However, the ranking order of the trucks in this segment by sales volume remained unchanged.
| No. | Model | Aug 2024 | Jul 2024 | Growth Rate | 2024 YTD |
| 1 | Ford Ranger | 1,274 | 1,276 | -0.1% | 10,293 |
| 2 | Toyota Hilux | 206 | 271 | -23.9% | 1,053 |
| 3 | Mitsubishi Triton | 86 | 204 | -57.8% | 1,281 |
| 4 | Isuzu D-Max | 60 | 50 | +20% | 280 |
Pickup Truck Sales Table for Aug 2024 (unit: vehicles)
Ford Ranger: 1,274 vehicles
The past month of Aug 2024 coincided with the seventh lunar month, a time when Vietnamese people refrain from purchasing high-value items such as automobiles. Additionally, during Aug, many Vietnamese postponed their car purchases in anticipation of the state’s reduced registration fee policy. Despite this, the Ford Ranger pickup truck continued to sell well.
Accordingly, in Aug 2024, Vietnamese consumers purchased 1,274 Ford Rangers, a decrease of just 2 vehicles compared to the previous month, equivalent to a 0.1% decrease. With these results, the Ford model continues to reign in the pickup truck segment and ranks among the top 10 best-selling automobiles in the overall market.
Ford Ranger
The Ford Ranger in Vietnam is currently offered in 8 versions (excluding Raptor) with prices ranging from VND 669 million to VND 1.039 billion. Despite having the highest price in the segment, this model remains popular due to its attractive design, diverse comfort, and safety features.
The Ford Ranger in Vietnam is equipped with two 2.0L diesel engine options. The first is a single-turbo engine that delivers a maximum output of 167 horsepower and a peak torque of 405 Nm. This engine is paired with either a 6-speed manual or 6-speed automatic transmission. The second engine is a twin-turbo unit that generates 207 horsepower and 500 Nm of torque, coupled with a 10-speed automatic transmission.
Toyota Hilux: 206 vehicles
Ranking second in the pickup truck segment is the Toyota Hilux, with sales reaching 206 units, a 23.9% decrease. The cumulative sales of the Toyota model from the beginning of the year are about to surpass that of the Mitsubishi Triton.
Toyota Hilux
The new Toyota Hilux returned to the Vietnamese market in May 2024 with three versions and prices ranging from VND 668 million to VND 999 million. Thanks to this, the model quickly regained its position in the pickup truck segment and has been outselling the Mitsubishi Triton.
The 2024 Toyota Hilux has undergone minor adjustments in exterior design and added features. It now includes a 9-inch central touchscreen display, supporting smartphone connectivity via Apple CarPlay/Android Auto, as well as a new dual-zone automatic climate control system. The top-of-the-line version boasts a 360-degree camera, six sensors, a Blind Spot Monitor (BSM), and Rear Cross-Traffic Alert (RCTA).
The Toyota Hilux 2024 is currently offered with two engine options. The first is a 2.4L four-cylinder diesel engine that produces a maximum output of 144 horsepower and a peak torque of 400 Nm. The second is a 2.8L four-cylinder turbocharged engine that delivers 201 horsepower and 500 Nm of torque. Both engines are paired with either a 6-speed manual or 6-speed automatic transmission, along with either a single or dual-wheel drive system, depending on the version.
Mitsubishi Triton: 86 vehicles
The Mitsubishi Triton had the highest sales decline rate among pickup trucks. Accordingly, this model sold only 86 vehicles, a decrease of 57.8%. This is not surprising, as Aug 2024 was the month before the launch of the new generation Mitsubishi Triton.
The 2025 Mitsubishi Triton was introduced in the Vietnamese market on Sep 11, 2024, with three versions and prices ranging from VND 655 million to VND 924 million. The new generation brings significant changes in terms of dimensions, exterior design, comfort and safety features, and engine performance.
Mitsubishi Triton 2025
Notable features of the 2025 Mitsubishi Triton include an 8-way power-adjustable driver’s seat with lumbar support, chrome door handles, a combination meter with a 7-inch multi-information display, a 9-inch central touchscreen display, support for wireless Apple CarPlay and wired Android Auto connectivity, dual-zone automatic climate control with Max Cool function, roof vents for the rear seats, six types of charging ports, wireless charging, and 19 storage compartments.
The safety features of the Triton have also been upgraded with seven airbags, a 360-degree camera, tire pressure monitoring, Forward Collision Mitigation (FCM), Adaptive Cruise Control (ACC), Lane Departure Warning (LDW), Automatic High Beam (AHB), Blind Spot Warning with Lane Change Assist (BSW & LCA), and Rear Cross-Traffic Alert (RCTA).
Under the hood of the Mitsubishi Triton 2025 is a 2.4L MIVEC four-cylinder turbocharged diesel engine that delivers a maximum output of 184 horsepower and a peak torque of 430 Nm in the 2WD AT GLX and 2WD AT Premium versions. The 4WD AT Athlete version produces 204 horsepower and 470 Nm of torque. The engine is paired with a 6-speed automatic transmission and either a single or dual-wheel drive system, depending on the version.
Isuzu D-Max: 60 vehicles
The Isuzu D-Max is the only pickup truck model that experienced sales growth. Its sales reached 60 vehicles, an increase of 20%. However, the Isuzu D-Max’s sales volume remains modest, placing it last in the segment.
Isuzu D-Max
The Isuzu D-Max in Vietnam offers competitive pricing, ranging from VND 665 million to VND 880 million for three versions. Additionally, it provides adequate comfort and safety features. Unfortunately, its design has not been well-received by Vietnamese consumers, which has impacted its sales performance.
The Isuzu D-Max in Vietnam is powered by a 1.9L four-cylinder diesel engine that delivers a maximum output of 150 horsepower and a peak torque of 350 Nm. The engine is paired with a 6-speed automatic transmission and either a single or dual-wheel drive system.
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The latest upgrades to the 2024 Mitsubishi Triton focus primarily on performance, but also include additional safety and convenience features to cater to the Vietnamese market’s preferences.
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The Vietnamese Automotive Market: Rising Demand, Rising Opportunities
The final month of the second quarter saw a slight growth in sales for Vietnam’s automotive market. Mitsubishi Xpander still has a chance to retain its sales crown, but it must watch out for the strong performance of the Ford Ranger.
