Ford has introduced new incentives for four of its models this October, following similar moves by its competitors. The automaker is offering registration fee support or cash discounts for the Ford Territory, Ranger, Everest, and Explorer this month.
First up is the Ford Territory, which comes with a 50% registration fee support, ranging from 40 to 46 million VND, depending on the version. Additionally, as the Territory is domestically produced and assembled, it qualifies for the government’s 50% registration fee support for October. This brings the total discount for this C-segment SUV to between 80 and 92 million VND. The support is based on a 10% registration fee, which is consistent across provinces.
Next is the Ford Everest, which features a 22-million-VND discount on three versions: Sport, Titanium, and Titanium Plus. Meanwhile, the Ambiente standard version is eligible for a 100% registration fee support. With a price of 1.099 billion VND, the Ambiente version’s registration fee support translates to a savings of 109 million VND for customers. This support is also based on a 10% registration fee, consistent across provinces.
For the Ford Ranger pickup truck line, the automaker is offering a 50% registration fee support for the XLS, Sport, and Wildtrak versions, ranging from 20 to 29 million VND. Additionally, these three versions are eligible for the government’s 50% registration fee support due to their domestic production and assembly. The total discount for these versions in October will range from 40 to 58 million VND.
The Ford Ranger Stormtrak, on the other hand, receives a 50% registration fee support of 31 million VND. The support for the above four versions is based on a 6% registration fee, consistent across provinces. As for the Ranger Raptor version, Ford is offering a discount of 18 million VND.
Lastly, the large SUV Ford Explorer has a 50% registration fee incentive, based on a 10% fee. This translates to a savings of 105 million VND for customers. However, this discount only applies to the Explorer’s Red and Green versions and is limited in quantity. Meanwhile, the White and Black versions are offered with a 50-million-VND discount.
| Model | Version | State Incentive | Ford Incentive |
| Ford Ranger | XLS 4×2 | 50% Registration Fee | 50% Registration Fee |
| XLS 4×4 | 50% Registration Fee | 50% Registration Fee | |
| Sport | 50% Registration Fee | 50% Registration Fee | |
| Wildtrak | 50% Registration Fee | 50% Registration Fee | |
| Stormtrak | – | 50% Registration Fee | |
| Raptor | – | 18 Million VND | |
| Ford Territory | Trend | 50% Registration Fee | 50% Registration Fee |
| Titanium | 50% Registration Fee | 50% Registration Fee | |
| Sport | 50% Registration Fee | 50% Registration Fee | |
| Titanium X | 50% Registration Fee | 50% Registration Fee | |
| Ford Everest | Ambiente | – | 100% Registration Fee |
| Sport | – | 22 Million VND | |
| Titanium 4×2 | – | 22 Million VND | |
| Titanium 4×4 | – | 22 Million VND | |
| Ford Explorer | Red, Green | – | 50% Registration Fee |
| White, Black | – | 50 Million VND |
Incentive programs for Ford models in October 2024.
Ford Vietnam’s promotional program will run from October 1 to October 31, 2024, and is expected to maintain the growth momentum of Ford models in the last months of the year.
In the first eight months of 2024, Ford sold a total of 24,071 vehicles to Vietnamese customers, ranking third in the market, after Toyota and Hyundai. The best-selling Ford model in Vietnam was the Ranger, with 10,293 units sold.
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