Following Kia, THACO distributor has also launched a promotion program for a range of Peugeot car models in Vietnam in October 2024. Accordingly, the three models Peugeot 2008, 3008, and 5008 all receive discounts this month.
In detail, the Peugeot 2008 and 3008 duo are discounted by VND 30 million. The post-promotion price of the Peugeot 2008 ranges from VND 689-739 million. The corresponding figure for the Peugeot 3008 is from VND 899 million to VND 1.079 billion. Meanwhile, the Peugeot 5008 is only discounted by VND 12 million, bringing the selling price down to VND 1.097-1.197 billion.
Moreover, the above three Peugeot models are all domestically assembled, thus eligible for the government’s support program for a 50% registration fee. The registration fee incentive for the Peugeot 2008 will range from VND 36-46 million, depending on the version and province of registration. Meanwhile, customers buying the Peugeot 3008 will save an amount ranging from VND 46-66 million. The corresponding figure for the Peugeot 5008 is from VND 66-72 million.
Thus, the total value of incentives for the Peugeot 2008 in October can be up to VND 66-76 million, VND 3008 from VND 76-96 million, and VND 5008 from VND 78-84 million. However, Peugeot dealers in Ho Chi Minh City offer a 100% registration fee incentive for the Active version of the 2008 model, worth VND 72 million. This program will be applied from October 5 to November 30, 2024.
On the other hand, the Peugeot 408 model does not receive any price reduction but is supported with a 50% registration fee according to the government’s policy. The incentive value of this SUV Coupe model ranges from VND 51-76 million, depending on the version and province of registration.
| Model | Starting price (VND) | Incentives |
| Peugeot 2008 | 719,000,000 |
– VND 30 million discount – 50% registration fee incentive. |
| Peugeot 3008 | 929,000,000 |
– VND 30 million discount – 50% registration fee incentive. |
| Peugeot 5008 | 1,109,000,000 |
– VND 12 million discount – 50% registration fee incentive. |
| Peugeot 408 | 1,019,000,000 | – 50% registration fee incentive. |
Incentive program for Peugeot models in October 2024.
The Vietnamese automobile market is currently entering the most vibrant period of the year. Therefore, it is no surprise that car brands are stepping up promotions to attract customers and improve sales.
The Peugeot brand currently distributes five models in the Vietnamese market, including 2008, 3008, 5008, 408, and Traveller. Of course, the SUVs are the main sales drivers for this brand. In August 2024, Vietnamese customers bought 257 Peugeot SUVs, bringing the cumulative sales in the first eight months of the year to 1,871 units. Meanwhile, the large MPV Peugeot Traveller has not generated any sales so far this year.
Peugeot cars in Vietnam are popular for their modern and unique design. In addition, the interiors of Peugeot models also impress with their modern design, creating a sportier and more premium feel than their competitors in the same segment.
However, Peugeot cars have one disadvantage compared to Korean and Japanese competitors in the same segment: their prices are significantly higher. This makes Peugeot’s sales figures not too high in Vietnam.
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