[VMS 2024] UM Motorcycles: Iconic American Motorcycle Brand Makes Its Debut in Vietnam

UM Motorcycles, headquartered in the US, has a presence in over 40 countries, with a vast distribution network of more than 2,000 dealers globally. The brand embodies the core American values of freedom, innovation, and a relentless pursuit of perfection.

After conquering Europe, known for its stringent emission standards, UM Motorcycles sets its sights on captivating motorcycle enthusiasts in Asia, particularly in Vietnam.

Iconic Models Introduced in Vietnam

At this year’s VMS, UM® Motorcycles unveiled emblematic models from its Cruiser and Scrambler lines.

Renegade Freedom 300cc: This sports-style Cruiser stands out with its modern aesthetic blended with classic cruiser styling. The 300cc version boasts ABS brakes, LED lights on the front and back with the iconic “R” symbol, a unique 360-degree LED light strip along the body, a modern LCD display, tire pressure sensors, immaculate leather seats, and a pioneering headlight casing. It’s the perfect choice for urban riders seeking the American cruiser experience.

Renegade ST 300cc: This Sport Touring Cruiser combines power and sophistication, featuring a sleek batwing-style front fairing, standard ABS, tire pressure sensors, and a 7-inch TFT display that seamlessly connects to your phone for easy navigation. Elevate your journeys with Bluetooth speakers, USB charging, and a comfortable two-seater bench with an integrated backrest. With its classic design and the quintessential American cruiser heritage, this long-haul motorcycle delivers an unforgettable riding experience, making it an excellent choice in the cruiser segment.

Renegade Sport 125cc: As a lightweight Sport Cruiser, this model captivates with its appealing looks and refined details. Designed for a pleasant riding experience, it’s equipped with a single-cylinder, air-cooled, 4-stroke 125cc engine, chopper-style handlebars, a spacious and low-slung comfortable seat, and numerous other features that make it easy to handle for riders of all backgrounds, regardless of gender, age, or height. It’s the ideal choice for those stepping into the captivating world of cruiser style.

Scrambler X Café 125cc: This retro-style motorcycle combines a high-end suspension system, sporty tires, and standard side leather bags with modern conveniences like an LCD display, USB charging, and LED lights on the front and back with the iconic “R” symbol for superior visibility and style. This custom bike’s vintage design and flexible structure make it perfect for both urban commuting and off-road adventures.

UM® Motorcycles’ Standout Features

Liberating Design: Design is a cornerstone of UM® Motorcycles, seamlessly blending aesthetics with functionality and technology. Their products are designed and manufactured in the USA and at their design center in Turin, Italy.

Advanced Technology and American Quality: Each model is equipped with cutting-edge technology and high-performance engines, backed by a 10-year/100,000-km manufacturer’s warranty, giving riders peace of mind.

Affordable Luxury Experience: UM® Motorcycles’ mid-range displacement bikes (125cc – 300cc) offer a unique opportunity for Vietnamese youth to experience and own premium motorcycles at accessible price points.

UM® Motorcycles’ Commitment in Vietnam: Technology for a Greener Future

UM® Motorcycles is dedicated to providing exceptional after-sales service, ensuring that Vietnamese riders receive support and access to genuine parts through their official dealer network nationwide. Additionally, UM® Motorcycles proudly produces vehicles that meet the Euro 5 emission standards, reflecting our commitment to environmental sustainability. To comply with these stringent standards, we continuously adopt advanced technologies to ensure lower emissions and better fuel efficiency, offering customers a more environmentally conscious and sophisticated choice.

VMS 2024 Promises Surprises: The American Dream Within Reach

With the introduction of the legendary Renegade® Cruisers and Scrambler X Cafe lines, UM® Motorcycles not only offers a means of transportation but also shapes a lifestyle defined by freedom, innovation, and a sustainable future.

UM’s new model showcase runs from October 23-27 (9 am-9 pm) at the SECC Exhibition & Convention Center (799 Nguyen Van Linh, Q7, Building B – Zone Z), featuring explosive artistic performances and attractive promotions for early adopters.

TH (Tuoitrethudo)