[VMS 2024] “30 Years of Empowering Every Journey” Mitsubishi Motors Vietnam

At the exhibition, Mitsubishi Motors Vietnam presents an impressive display, showcasing its flagship models and marking a 30-year journey of continuous innovation and development.

30 Years of Accompanying the Vietnamese Market

Officially entering Vietnam in 1994, Mitsubishi Motors Vietnam has become one of the pioneering automobile manufacturers, accompanying Vietnamese customers. Throughout three decades of understanding the market and consumer preferences, Mitsubishi Motors Vietnam has found a strong resonance with consumers, sharing a spirit of perseverance and innovation, moving forward to overcome challenges every day to achieve success together. It is this spirit that has driven Mitsubishi Motors Vietnam to deliver a generation of durable, safe, and reliable vehicles, becoming the ideal companion for Vietnamese customers on all their journeys.

Showcasing the Pillar Models

At the Vietnam Auto Expo 2024, Mitsubishi Motors Vietnam presents an impressive display with a modern design that embodies the spirit of “Moving Forward Together”. The booth features flagship models, including the Xpander, Xforce, and the all-new Triton, along with special 30th-anniversary editions of the Xpander, Xforce, and Attrage. The exhibit also offers engaging interactive activities for attendees.

Mitsubishi Xpander: This 7-seat MPV Crossover has consistently led its segment in sales and is the top choice for Vietnamese families. The Xpander has sold over 100,000 units in nearly 6 years since its launch and is one of the best-selling models in recent years.

Mitsubishi Xforce: A versatile Compact SUV with a bold and impressive SUV-inspired design. Since its launch in March 2024, the Xforce has quickly become one of the most popular models in the market and in the B-SUV segment, consistently ranking in the top 10 best-selling vehicles in the market every month.

All-New Triton: The 6th generation of this versatile pickup truck was recently launched in Vietnam in September. With a powerful engine, completely new design, intelligent active safety technology, and a host of modern convenience features, the new Triton meets the daily urban needs of customers while also delivering exciting experiences on adventurous journeys, thanks to its agile and powerful performance on both on-road and off-road terrains.

30th Anniversary Special Edition

At this year’s exhibition, Mitsubishi Motors Vietnam also introduces a special edition dedicated to the Xpander, Xforce, and Attrage trio as a token of appreciation to its valued customers who have accompanied the company throughout its 30-year journey.

The special edition models feature the “30 Years Moving Forward Together” badge, along with genuine accessories. The accessory package offers a dynamic and distinctive style, creating a unique signature for the owners. These special edition vehicles will be available in limited quantities in the near future.

Long-term Commitment and Sense of Community Responsibility

With a desire to deliver the best experience to its customers, Mitsubishi Motors Vietnam is not only continuously improving its service quality but also actively expanding its distribution network. Currently, the Japanese automaker has 63 distributors nationwide and plans to add 4 more by the end of 2024.

At the same time, Mitsubishi Motors Vietnam is also focusing on enhancing its after-sales service capabilities to promptly meet the needs of customers across the country.

Over the past 30 years, Mitsubishi Motors Vietnam has not only focused on business development but has also actively participated in corporate social responsibility activities, contributing to building a better life. Notably, the company collaborated with Operation Smile Vietnam in August to bring smiles to more than 70 underprivileged children. Additionally, Mitsubishi Motors Vietnam joined hands with its distributors to support the people in Northern Vietnam affected by Storm No. 3 by donating and providing essential necessities.

In the future, Mitsubishi Motors Vietnam is committed to expanding its social responsibility activities and seeking practical ways to contribute further to the development of Vietnam.

Details of the Mitsubishi Motors Vietnam Booth

Date: October 23-27, 2024

Location: Saigon Exhibition and Convention Center (SECC), District 7, Ho Chi Minh City

TH (Tuoitrethudo)