“MG Motor Vietnam and Vietnam Airlines Sign a Landmark Partnership Agreement”

Through this agreement, the two brands will collaborate on exclusive privilege programs and joint communication campaigns, aiming to bring special benefits and conveniences to both sides’ customers with the message, “A Thousand Miles of Travel with MG7.”

This partnership emphasizes a shared commitment to innovation and providing high-quality services and products that meet the diverse needs of Vietnamese consumers. The agreement focuses not only on increasing brand awareness but also on the long-term goal of establishing MG Vietnam and Lotusmiles’s positions in the domestic market, enhancing customer confidence, and strengthening their bond with both brands.

With this collaborative spirit, MG Vietnam and Lotusmiles set three main objectives:

• Enhance brand awareness through joint communication programs and events, bringing customers closer to the products and services of both parties.
• Develop a loyalty program with exclusive benefits and enhanced services when customers use MG Vietnam and Lotusmiles services.
• Strengthen customer engagement by providing seamless experiences on every journey, offering superior convenience and added value.

Speaking at the signing ceremony, Mr. Tran Nam Thang, Deputy General Director of SAIC Motor Vietnam, shared: “One of the highlights of the agreement between MG Vietnam and Lotusmiles is that customers from both sides will enjoy new and enriched experiences. This collaboration demonstrates MG’s commitment to quality and the trust that customers have placed in us. MG Vietnam continually strives to deliver the best services and experiences to our customers.”

Over the years, MG Vietnam has been known for its leading growth rate in sales and dealerships in Vietnam, with over 40 official dealerships nationwide and a diverse range of internationally-quality products ready to meet all customer needs. Meanwhile, Lotusmiles, Vietnam Airlines’ frequent flyer program with a 25-year heritage, has always accompanied its members by offering diverse benefits such as mileage accumulation and redemption for award tickets, seat upgrades, free baggage allowance, and access to business-class lounges. Additionally, members enjoy priority services (SkyPriority) at check-in counters, boarding gates, transit counters, security, and immigration areas, among other privileges.

At the event, Mr. Nguyen Sy Thanh, Director of Lotusmiles – Vietnam Airlines, shared that the Lotusmiles program continuously expands its cooperation and innovates its service quality to bring new experiences to its customers: “We believe that this collaboration will bring practical benefits to customers of both sides, creating exciting and unique experiences on every journey. This is also an opportunity for Lotusmiles to expand its service scope and provide our members with added value that matches their trust and companionship throughout the years.”

Vietnam Airlines, the national flag carrier of Vietnam, is a trusted choice for many families due to its commitment to safety and superior service quality. Sharing the mission of enhancing customer experience, MG Vietnam, with its message, “The Car for Every Family,” constantly innovates to create a friendly driving space for families. The collaboration between Vietnam Airlines and MG, with the message “A Thousand Miles of Travel with MG7,” marks a significant step in accompanying families on memorable journeys.

The cooperation agreement between MG Vietnam and Lotusmiles is an important step towards enhancing MG’s presence in Vietnam and delivering the best benefits and service experiences to their customers. It also signifies their commitment to continually striving to meet the evolving needs of the vibrant automotive market and focusing on improving the quality of services for MG vehicle users and Vietnam Airlines passengers in the future.

Thai Son (Tuoitrethudo)