“I’ve been contemplating buying a new car for a while, but with the current deals and incentives, I think now is the perfect time to take the plunge,” shared Mr. Quang Hung as he received a congratulatory bouquet from the dealership. He continued, “I just took delivery of a Toyota Vios, and while I won’t be driving it until the registration process is complete next week, I’m thrilled to have made the purchase. Back in 2022 and before, it would have been unthinkable to get a sedan like the Vios on the roads of Hanoi for just VND 520-530 million. Now, with that kind of money, you can drive home a Vios with an automatic transmission—a spacious and comfortable ride for the whole family.”
This sentiment is shared by many car buyers, especially with November being the last month to take advantage of the government’s Decree 109/2024/ND-CP, which offers a 50% reduction on registration fees for domestically produced and assembled vehicles. This policy can save buyers tens of millions of dong, which is certainly food for thought.
Additionally, Toyota Vietnam, in collaboration with its dealer network, is offering a 50% discount on registration fees for purchases of the Vios, Veloz Cross, Avanza Premio, Yaris Cross, and Corolla Cross gasoline models until November 30th (the support does not exceed the maximum support for each vehicle model). As the Vios, Veloz Cross, and Avanza Premio are assembled at the Toyota Vinh Phuc plant, buyers of these models will be exempt from paying registration fees altogether. Furthermore, Toyota Financial Services is offering an attractive interest rate of just 5.99%/year for car loans, making it easier than ever for Vietnamese to own a car.
Special interest rate support of 1.99%/year for Grab or Be drivers purchasing the Veloz Cross or Avanza Premio.
Grab and Be drivers who purchase the Veloz Cross or Avanza Premio will not only benefit from the registration fee exemption but also enjoy a special interest rate as low as 1.99%/year. This interest rate support program is valid until January 31, 2025. Additionally, Grab and Be drivers—both car and motorbike—who successfully refer their friends to purchase the Veloz Cross or Avanza Premio will receive VND 2 million in cash for each successful transaction at Toyota dealerships nationwide.
Toyota continues to enhance its customer benefits and demonstrate agility in its sales strategies, targeting the right customers at the right time. A representative from a Toyota dealership shared, “November is the peak season for car sales, and with it being the last month to take advantage of the government’s registration fee support, combined with the Toyota brand value and quality, I expect our business to be bustling this month.” In October, with similar promotional programs in place, Toyota sold 8,736 units, with the aforementioned promoted models being the top sellers: 1,757 units of the Vios, 1,510 units of the Yaris Cross, 1,402 units of the Corolla Cross, and 1,061 units of the Veloz Cross.
The Vios remains Toyota’s best-selling model.
Over its 21 years in the Vietnamese market, the Vios has become the quintessential sedan, with cumulative sales of an impressive 252,248 units as of October 2024. The Vios is synonymous with durability and fuel efficiency, and the improved generation has challenged the perceptions of many Vietnamese consumers about Toyota vehicles. The Vios now sports a more playful look, with LED headlights standard across all models, a stylish grille, and 6-spoke machined alloy wheels. Subtle upgrades like a 9-inch floating infotainment screen, steering wheel-mounted paddle shifters, and a Type-C charging port in the rear have also been well-received by customers. Notably, the top-of-the-line Vios G boasts two additional safety features from the Toyota Safety Sense suite—pre-collision warning and lane departure alert—along with seven airbags, the most in its class, ensuring peace of mind on every journey.
“Even with the rising popularity of SUVs, the Vios remains unwavering in its position in the Vietnamese automotive market, and it’s our best-selling model,” shared a representative from a Toyota dealership in Hanoi. With its accessible price range of VND 458-545 million and attractive promotions, the Vios is predicted to maintain its status as Toyota’s top-selling model in 2024.
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