The 10 Worst-Selling Cars in Vietnam for October 2024: Suzuki Jimny and Mitsubishi Pajero Sport Make a Comeback

According to a report by the Vietnam Automobile Manufacturers Association (VAMA), the total market sales in October 2024 reached 38,761 units, a 6% increase from the previous month and a 53% surge compared to the same period last year. This positive outcome is attributed to the government’s policy of offering a 50% discount on registration fees for domestically produced and assembled cars, as well as the rising consumer demand for car purchases during the year-end period.

Of the vehicles sold by VAMA members in October 2024, there were 30,245 passenger cars, 8,290 commercial vehicles, and 226 specialized vehicles. Passenger car sales witnessed a 4% increase while commercial vehicles saw a more significant 13% rise. In contrast, specialized vehicles experienced an 8% decline compared to September 2024.

Additionally, the sales of domestically assembled cars reached 21,113 units, an 8% increase from the previous month. The corresponding figure for completely built-up imported cars was 17,648 units, representing a 3% increase.

Furthermore, Vietnamese consumers purchased 7,639 Hyundai vehicles, reflecting a growth of 17.2%. The best-selling car brand in the entire market for October 2024 was VinFast, with over 11,000 units sold, achieving a 21% increase.

While the overall Vietnamese automobile market has been on an upward trajectory, there were some models that experienced a decline in sales during October 2024, as exemplified by the following list.

List of the 10 worst-selling cars in the Vietnamese market in October 2024 (in units)

The Honda Accord topped the list of worst-selling cars in the Vietnamese market in October 2024, with only 4 units sold, reflecting a 50% decrease. The Honda Accord has been a familiar presence in this undesirable top 10 list due to its high price, starting at VND 1.319 billion, with only one available version that hasn’t seen any design or feature upgrades in a long time. Even the company’s cash discount program of up to VND 220 million over the past six months failed to boost Accord’s sales.

Ranking second from the bottom is the Toyota Alphard, with sales of just 16 units, a 23% increase. With a starting price of up to VND 4.37 billion, the Alphard is not a car for the masses. Hence, it is not surprising that this luxury MPV, often referred to as a “private jet on wheels,” frequently appears in the monthly list of worst-selling cars.

The third position in the top 10 goes to another familiar name, the Isuzu mu-X. This Japanese SUV sold 23 units in October 2024, a 36.1% decline. Similar to the Honda Accord and Toyota Alphard, the Isuzu mu-X is a regular fixture in the list of worst-selling cars. However, unlike the previous two models, the reason for its poor sales performance is not the price but rather its unappealing design and features.

Re-entering the top 10 worst-selling cars in the Vietnamese market in October 2024 is the Suzuki Jimny. With 33 units sold, its sales dropped by 43.1%. In addition to its high starting price of VND 789 million, the Suzuki Jimny also faces other disadvantages such as its small size and basic convenience and safety features. Moreover, the car is imported as a completely built unit from Japan in limited quantities.

Suzuki Jimny re-enters the list of worst-selling cars in Vietnam for October 2024.

The Kia K5 once again finds itself among the worst-selling cars in the market, with only 37 units sold in October 2024, a significant 85% drop. This downward trend underscores the waning popularity of the mid-sized sedan segment among Vietnamese consumers.

Ford Explorer, similarly to the previous month, was also one of the worst-selling cars in October. This large SUV sold only 41 units, a 19.6% decrease. Ford Explorer has faced challenges in Vietnam due to its high starting price of VND 2.099 billion and the emergence of new competitors such as the Hyundai Palisade and Volkswagen Teramont X.

Ranking seventh on the list is the Honda Civic, with 51 units sold, an impressive 218.7% growth. The presence of this compact sedan in the top 10 is not surprising, given that an upgraded version was introduced towards the end of October 2024. The low inventory of older models at dealerships and consumers’ anticipation of the new version contributed to the Honda Civic’s sales performance.

Closely following the Honda Civic is its rival in the same segment, the Toyota Corolla Altis. With 55 units sold in October 2024, this compact sedan experienced a 48.6% increase in sales. Similar to the mid-sized sedan segment, the compact sedan category is also losing favor with Vietnamese consumers, who are increasingly opting for SUVs, pickup trucks, and MPVs.

Mitsubishi Pajero Sport, similar to the Suzuki Jimny, re-entered the list of worst-selling cars in the market. Mitsubishi sold only 58 units of the Pajero Sport in October, a 14.7% decline. It appears that the company’s promotional offer of a 100% discount on registration fees, along with fuel vouchers worth up to VND 148-171 million, was not enticing enough for Vietnamese customers.

Rounding out the top 10 is the Isuzu D-Max, with 62 units sold, a slight 1.6% increase. Thus, both passenger car models of the Isuzu brand are featured in this list. Similar to the Isuzu Mu-X, the D-Max struggles to compete with rivals in its segment due to its inferior design and features.

November 2024 marks the last month of the government’s decree on reduced registration fees. As a result, consumers may take advantage of this final opportunity to purchase cars and benefit from the state’s incentives. The domestic automobile market is expected to continue its growth trajectory during this period.

You may also like

The Top 10 Best-Selling Cars of September 2024: Mitsubishi Xpander Makes a Surprising Comeback

According to a report by the Vietnam Automobile Manufacturers’ Association (VAMA), September saw an impressive record-breaking sales performance with a total of 36,585 vehicles rolling off the lots.

“Vehicle Sales Surge Thanks to Registration Fee Support Policy”

According to a report by the Vietnam Automobile Manufacturers Association (VAMA), September saw a record-breaking sales performance for the entire market, with an impressive 36,585 vehicles sold.

The Top 10 Best-Selling Cars in Vietnam for September 2024: Honda City Makes a Comeback, Outperforming the Hyundai Accent

The top 10 best-selling cars in Vietnam for September 2024 witnessed not only the return of the Honda City but also the remarkable rise of the Mitsubishi Xpander.

A Surge in Car Sales: The Impact of Registration Fee Support Policies

According to a report by the Vietnam Automobile Manufacturers Association (VAMA), September saw a record-breaking sales performance for the entire market, with an impressive 36,585 vehicles rolling out of showrooms.

Is the Imported Car Overwhelming the Domestic Assembly?

In the last three quarterly reports, imported car sales have outperformed their locally-assembled counterparts, narrowing the sales gap between these two car categories to a negligible difference by mid-2024.