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According to CarBuzz, Toyota is rated as one of the top automakers in terms of customer loyalty, with American households often owning multiple vehicles from the brand.
As a result, Ford is offering a $2,000 incentive to Toyota owners to encourage them to purchase or lease any version of the Ford Bronco, excluding the Bronco Raptor.
The program, called the Toyota Competitive Conquest Bonus Cash, began in October and will run until January 2, 2025. Ford states that customers only need to own any Toyota vehicle manufactured after 1995 to be eligible for this incentive.
Toyota owners are not required to get rid of their current vehicle. According to CarBuzz, Ford seems to simply want to encourage American customers to choose the Bronco through this program.
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Ford is offering cash incentives to Toyota owners to purchase or lease the off-road capable Bronco SUV. Image: Ford. |
In addition to the above-mentioned production year requirement, Toyota owners who wish to receive the $2,000 incentive to purchase a Ford Bronco must be residents of the cities of Los Angeles and San Francisco in California.
Toyota owners in the cities of Seattle (Washington), Phoenix (Arizona), Atlanta (Georgia), and Orlando (Florida) will also be eligible for the $2,000 incentive when purchasing or leasing a Ford Bronco. The rest of the US will not be included in this incentive program.
According to CarBuzz, Ford has offered similar programs in the past, targeting owners of certain Jeep and Subaru models in the US.
Specifically, Ford previously offered a $1,000 incentive to Jeep owners in the US to switch to the Ford Bronco. This program was only available in the cities of Chicago, Phoenix, and New York.
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