Omoda & Jaecoo’s Long-Term Commitment to Vietnam

The Potential of the Vietnamese Automotive Market

According to the Vietnam Automobile Manufacturers’ Association (VAMA), automotive sales in 2023 reached over 370,000 units, with forecasts predicting continued impressive growth in the coming decade.

The SUV segment is currently dominating with over 35% of total sales, reflecting Vietnamese consumers’ preference for versatile, comfortable, and powerful vehicles. Additionally, the growing middle class – expected to double from the current 15% of the population by 2030 – is driving the demand for personal car ownership.

The ever-improving transportation infrastructure, including inter-regional highways and developing urban areas, lays the foundation for the automotive industry’s boom. In this context, Vietnam is not only a consumption market but also a destination for international brands seeking investment and expansion opportunities.

Why Omoda & Jaecoo Are Joining the Market at This Time

The decision to enter the Vietnamese market in late 2024 is not coincidental but the result of long-term research and careful preparation. According to Mr. Simon Liu, General Director of Omoda & Jaecoo Vietnam: “Vietnam is a market full of potential, and Omoda & Jaecoo is ready to bring breakthrough products that match the consumption trends of Vietnamese consumers.”

The year-end timing, when shopping demand is high and consumers prepare for the Lunar New Year, is considered the “golden time” to launch new car models. This allows Omoda & Jaecoo to maximize media campaigns and market interest.

What Sets Omoda & Jaecoo Apart

Omoda & Jaecoo is not just a new automotive brand but also brings a unique design philosophy and business strategy, especially in the SUV segment.

Unique Design: Embracing the “Art in Motion” philosophy, the Omoda C5 line boasts a youthful, fashionable, and modern design targeting young, dynamic customers. The interior features dual screens, AI voice recognition, and an intelligent entertainment system for a premium experience.

Advanced Technology: With an integrated ADAS system, including collision warning, automatic brake support, and blind-spot detection, Omoda & Jaecoo is committed to providing maximum safety for its users.

Customer Engagement Strategy: The brand leverages digital platforms and e-commerce to communicate directly with customers. From the shopping process to after-sales service, Omoda & Jaecoo builds lasting connections with its clientele.

Long-Term Investment Commitment in Vietnam

Omoda & Jaecoo’s commitment to Vietnam goes beyond product launches. Before officially entering the market, the company established a nationwide dealer network and began constructing an assembly plant in Thai Binh province.

This plant optimizes production costs, meets domestic demand, and enhances the competitiveness of their products in Vietnam. Additionally, this investment aligns with their long-term strategy to benefit from regional free trade agreements.

Social Responsibility and Sustainability

Omoda & Jaecoo focuses not only on business but also on community engagement. They established a welfare fund to support education, healthcare, and children in Vietnam. This demonstrates their commitment to sustainable development and contributes to building a trustworthy and approachable brand image.

Omoda & Jaecoo – A Symbol of Modern Lifestyle

The launch of the Omoda C5 marks Omoda & Jaecoo’s first step into the Vietnamese market. With a combination of trendy design, advanced technology, and long-term investment, the brand delivers not just quality products but also establishes its position in the Vietnamese automotive industry.

In a highly competitive landscape, Omoda & Jaecoo is well-prepared with its products, strategies, and long-term vision to meet the expectations of Vietnamese consumers. The brand aims not just to conquer the market but also to contribute to the development of Vietnam’s automotive industry.

TH (Tuoitrethudo)