In a recent development, Jaguar has had to shell out a substantial sum to buy back 2,790 faulty I-Pace vehicles from its customers.
Specifically, the battery packs in these electric SUVs were found to be defective and prone to exploding if overheated.
Initially, Jaguar attempted to rectify the issue by recalling the vehicles and updating their software. However, this solution proved ineffective as some cars still spontaneously caught fire post-update.
In August, Jaguar advised owners to park their cars outdoors and away from buildings. They also released a software update that limited the battery charge to 80%, as a temporary solution.
However, the company acknowledged that this was not a permanent fix. As a result, Jaguar has now decided to buy back the affected vehicles to comprehensively address the issue and restore customer confidence.
While this incident would be considered a “public relations disaster” for other automakers, it might actually work in Jaguar’s favor. The buyback could potentially alleviate the intense public scrutiny surrounding the company’s recent brand repositioning efforts.
TH (Tuoitrethudo)
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