“The Xanh SM Advantage: Elevating Customer Experience with the ‘5 Green Excellences’ Promise”

Xanh SM’s Powerful Pledge: Go Green, Be Better!

Since its launch in mid-April 2023, Xanh SM has consistently delivered a unique experience, setting itself apart from the rest of the market. Recently, the taxi company owned by billionaire Pham Nhat Vuong has taken its customer experience a notch higher with its “5 Green Excellence” commitment.

With this pledge, Xanh SM promises to offer its customers a comprehensive all-electric mobility service that is not only a delightful experience but also environmentally friendly.

The “5 Green Goods” commitment underscores Xanh SM’s goal to enhance service quality and solidify its pioneering position in sustainable transportation in Vietnam.

The “5 Green Goods” embodysection concretely embodies the core values that Xanh SM has pursued from the very beginning: Great Experience – Optimized service, ensuring comfort, convenience, and reliability on every journey; Great Driver – Serving customers with dedication, professionalism, and local expertise; Great Vehicle – A modern VinFast electric vehicle fleet, ensuring safe and luxurious travel, catering to diverse mobility needs; Great Price – Reasonable rates, making green transportation accessible to all; and Environmental Protection – Committing to reducing CO₂ emissions and building a clean and sustainable living environment for the community.

This pledge accurately reflects the 5 “emotional touchpoints” that the brand wants its passengers to feel on every green ride: friendliness, reliability, subtlety, enjoyment, and positivity. Customers highly appreciate the drivers’ welcoming, friendly, and polite demeanor, as well as the consistently clean, fresh, spacious, and superiorly comfortable in-cabin experience compared to traditional taxis.

Industry experts believe that these commitments not only demonstrate the company’s respect for its customers but also contribute to setting a new standard for electric mobility services, significantly influencing the green transportation trend in Vietnam.

Great Experience, Great Price, Go Green

“For today’s consumers, price is not the primary concern; it’s the experience that the product/service delivers. This is a particular strength of Xanh SM,” says Mr. Pham Tuan Kiet, a transportation expert who has closely followed the ride-hailing market for many years.

According to market intelligence, Xanh SM excels in service quality, coverage, fleet size, and customer satisfaction compared to traditional and app-based taxi competitors.

With a vast network of over 80,000 electric cars and motorcycles, the company aims to keep waiting times to a maximum of 7 minutes for electric taxi services and 5 minutes for electric motorcycle services, thus enhancing the overall experience and ensuring customer satisfaction.

Simultaneously, Xanh SM’s pricing strategy remains competitive within its segment. As a result, many customers can easily access the service, enjoying superior electric vehicles at reasonable rates.

“The car is spotless, spacious, and quiet, with no engine noise or fuel smell. Xanh SM also offers great prices and promotions. Since using Xanh SM, I no longer get carsick when taking a taxi,” says Ms. Quynh Nga, a resident of Long Bien District, Hanoi, sharing her unique experience with Xanh SM.

One of Xanh SM’s exclusive advantages that fuel-based vehicle competitors cannot match is its green and environmentally friendly nature.

In reality, green consumption is a critical factor in achieving sustainable development goals. Green products and services are becoming the standard for high-quality offerings, and consumers are willing to pay a premium for them.

Ms. Hong An from Thanh Xuan, Hanoi, asserts that electric taxis are her obvious choice because they are more modern, newer, and spacious, and the rates are better than other companies for the same distance. Electric taxis do not emit polluting smoke, and there is no unpleasant fuel smell when retrieving belongings from the trunk. This is why Xanh SM is the only choice for her family’s travels.

In addition to factors such as vehicle quality, price, and environmental impact, Xanh SM’s 5-star customer experience also stems from its people-centric approach.

Xanh SM is highly regarded for its service quality, coverage, fleet size, and customer satisfaction, according to Mordor Intelligence.

Ms. An commends Xanh SM’s drivers for their professionalism, friendliness, and dedication. In addition to comprehensive training in driving skills and service procedures, the drivers of the “green-blue” fleet maintain high discipline, from maintaining clean uniforms to polite communication with customers.

“Xanh SM drivers are always polite and friendly, and they are very attentive. I’ve never been taken care of like this before in a taxi. As soon as I got into the car, the driver asked if the temperature was comfortable and if I needed any adjustments,” shared Ms. Hong An.

Thai Son (Tuoitrethudo)