“From Zero to Hero”: VinFast’s Rise to the Top of the Vietnamese Market has Become a Source of Pride for its Users and has been Amplified by Influencers within the Community.
Artists and Influencers Embrace the “Green Transition” with VinFast
Famous singer, actor, and host Ngo Kien Huy could not hide his pride when he heard the news of VinFast’s rapid ascent to the number one position in the market.
“I just received my car and then this proud news. It’s so exhilarating to be driving the VF 8 Lux from VinFast – the best-selling automotive brand in the Vietnamese market for the first ten months”, Ngo Kien Huy shared on his personal page with over 5.9 million followers.
Many other renowned artists have also enthusiastically responded to VinFast’s call for a “Fierce Vietnamese Spirit – For a Green Future”. Actress and host Vu Thu Hoai, a proud owner of the VinFast VF 7, described VinFast’s current position as “an incredibly proud achievement for the efforts of the Vietnamese automotive brand”.
Previously, prominent figures such as supermodel Thanh Hang and singer Chi Pu have also praised the Vietnamese-made vehicles on multiple occasions.
Meanwhile, actor Duy Khanh Zhou Zhou and Youtuber Fabo Nguyen also shared their pride in the domestic automotive brand surpassing leading names in the global automotive industry and leading the domestic market.
With cumulative sales of over 51,000 electric vehicles delivered in the first ten months of 2024, VinFast has propelled Vietnam to become one of the few markets in the world where an electric vehicle brand outsells internal combustion engine vehicles.
As an expert in the automotive industry and a user of four VinFast electric vehicle models, Mr. Nguyen Manh Thang (from the WhatcarVN channel) highly appreciates the brand’s efforts to overcome challenges and become the leading automotive brand in Vietnam.
“When VinFast transitioned to electric vehicles, many people probably thought they were heading for disaster. But VinFast has proven them wrong by staying true to their vision. With perseverance and a unique approach, they will surely succeed”, Mr. Thang remarked. Beyond profit-driven motives, VinFast has successfully “solved the equation” of making electric vehicles accessible to the masses.
Well-Deserved Respect for Vietnamese Customers
Observers note that creating an impressive “electric vehicle wave” and satisfying car owners who are artists or influencers in various fields is no easy feat. According to experts, the secret to VinFast’s success lies in the combination of superior-quality products with competitive pricing and after-sales service standards that exceed market expectations.
Renowned automotive reviewer Dinh Nam attributes VinFast’s growth to the brand’s diverse range of products, offering seven electric vehicle models from mini-SUVs to E-SUVs to cater to various customer needs. In addition, customer-centric sales programs such as free parking and charging have made electric vehicles more accessible to the Vietnamese market.
Sharing the same view, expert Nguyen Manh Thang mentions that electric vehicles generally have lower operating costs, making them affordable for people with average to lower incomes. Additionally, users can rest assured knowing that the V-Green charging station network covers all 63 provinces and cities. This is also a unique advantage for VinFast in the competitive Vietnamese electric vehicle market.
On various electric vehicle owner communities, many VinFast users have expressed that the brand’s after-sales service is “unparalleled by any other automotive brand”. “To be honest, VinFast offers the best after-sales service in Vietnam today”, shared user Phuong LX proudly on his personal page after learning about the brand’s new position.
Specifically, VinFast offers the longest warranty period (twice to thrice that of gasoline vehicles), the most service centers, and customer-centric policies such as a 24-hour maximum commitment for providing spare parts and gift-giving programs to show appreciation for customers who support the Vietnamese brand. All of these initiatives set a new standard for services, where customers are no longer at a disadvantage but are instead treated with the respect they deserve for their investment.
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