The Grand Opening of Volkswagen’s First Ever Global Standard VW City Store in Phu My Hung, Vietnam: A Landmark Event for the Automotive Giant in Southeast Asia

VW City Store Phu My Hung

The showroom is the first of its kind in Southeast Asia, boasting Volkswagen’s global standard “City Store” model. Volkswagen’s “City Store” concept embodies a modern and friendly approach, strategically located in upscale residential areas with a high standard of living and a sophisticated lifestyle.

VW City Store Phu My Hung offers a unique experience with its interior and exterior design, deeply rooted in the Volkswagen brand identity. It aims to be a hub for brand enthusiasts, fostering a community for those who share a passion for Volkswagen.

YOU – The lounge area invites customers to relax and enjoy a cup of coffee in an elegantly designed open space. The color palette features a harmonious blend of green and white, complemented by eco-friendly materials such as wood and raw fabric. This space inspires and fosters emotional connections between the brand and its admirers.

TAKE – The Highlight zone showcases prominent products and sits at the heart of the showroom, ensuring visibility from every angle. This area provides a glimpse into the latest vehicle models and special promotions, creating a powerful first impression for visitors.

A key design element is the new lighting framework, featuring warm-toned lighting that illuminates the entire display area, providing a pleasant atmosphere for customers. Additionally, customer information is delivered through a digital infrastructure, showcasing unique highlights from every perspective.

WE – This section allows Volkswagen to narrate its brand story through captivating visuals and films. Here, customers can admire the achievements, preservation, and development of the Volkswagen brand. It also features a display of official collections and souvenirs – VW Lifestyle & Accessories, offering unique gifts for brand enthusiasts.

MAKE – The main exploration and experience zone focuses on the interaction between People and Digital. With modern digital technology, customers can select their preferred car colors and interior designs with a simple touch. Instantly, a comprehensive 360-degree simulation of the chosen vehicle is displayed, enabling customers to visualize their dream car in a vivid and interactive manner.

Volkswagen Vietnam’s Direction and Strategy

With its new direction and strategy, “Experience & Affirm a New Class,” Volkswagen Vietnam focuses on developing premium SUV and MPV lines for ambitious customers across generations who strive for perfection in their lives.

The VW City Store Phu My Hung showcases the latest generation of vehicles available in the Vietnamese market, including the Viloran, Touareg, Teramont Limited Edition, Teramont X, Teramont President, and Tiguan. It offers customers a chance to admire the newest models, interact with the vehicles, and consult with knowledgeable advisors, making it the first “headquarters” of Volkswagen in Southeast Asia.

TH (Tuoitrethudo)