The Vietnamese automotive market is heading towards its final months of 2024, and the sales race is heating up. Currently, the top-selling models include the Mitsubishi Xpander (12,956 units sold), Ford Ranger (11,766), Mitsubishi Xforce (9,963), Mazda CX-5 (9,240), and Toyota Vios (8,812).
Among these, the Mitsubishi Xforce, launched in March, has quickly accumulated nearly 10,000 sales in just seven months. It’s safe to say that when the October sales figures are released, this Mitsubishi newcomer will have surpassed the 10,000-unit milestone.
**The ‘Rookie’ Performance**
The Mitsubishi Xforce, introduced in early January and delivered to Vietnamese customers from March onwards, has consistently led the B-segment SUV category. It has outperformed well-known competitors in Vietnam, including the Toyota Corolla Cross, Hyundai Creta, Kia Seltos, and another new entrant, the Toyota Yaris Cross.
With a starting price of VND 620-699 million for the first three versions, now adjusted to VND 599-680 million, the Xforce offers a range of options. The recently announced Ultimate version is priced at VND 705 million, offering a host of features and technologies.
**Waiting for the Mitsubishi Xforce to Surprise**
The Mitsubishi Xforce competes in one of the hottest segments of the Vietnamese auto market, with a total of eight models in the running. There are also several new entrants and models that don’t disclose sales figures, such as the MG ZS, Nissan Kicks, BYD Atto 3, VinFast VF 6, MG4 EV, Subaru Crosstrek, and Peugeot 2008.
Among those that do disclose sales figures, the Mitsubishi Xforce (9,963 units in nine months) and the Toyota Yaris Cross (6,898 units) are the top sellers. The Xforce’s performance is impressive, placing it among the top three best-selling vehicles in Vietnam.
With a gap of nearly 3,000 units to the leader and three months left in the race, the Xforce still has a chance to compete for the top spot. If it can maintain sales around the 2,000-unit mark, as seen in recent reports, it could end 2024 as one of the top two best-selling vehicles.
Moreover, if it outperforms expectations and its rivals stumble, the Mitsubishi Xforce could even become the sales champion in its debut year, a true “super rookie” achievement.
**Diverse Appeal and Features**
The Mitsubishi Xforce’s strength lies in its diverse range of versions and price points (VND 599-705 million), attracting a wide range of customers with different needs. The SUV is packed with technology and features, including driving modes tailored for Vietnamese road conditions. The Ultimate version stands out with its advanced Mitsubishi Motors Safety Sensing (MMSS) system.
|
**Top-Selling Models in Vietnam**
– Mitsubishi Xpander: 12,956 units
– Ford Ranger: 11,766 units
– Mitsubishi Xforce: 9,963 units
– Mazda CX-5: 9,240 units
– Toyota Vios: 8,812 units
| Mitsubishi Xforce and Toyota Yaris Cross Lead the B-Segment SUV Category | |||||||||
| Sales Breakdown of B-Segment SUVs in Vietnam after Nine Months (Data: VAMA, TC Motor) | |||||||||
| Brand | Mitsubishi Xforce | Toyota Yaris Cross | Hyundai Creta | Kia Seltos | Toyota Corolla Cross | Honda HR-V | Mazda CX-3 | Mazda CX-30 | |
| Units Sold | 9963 | 6898 | 5181 | 4253 | 4077 | 4024 | 1683 | 1109 |
The Mitsubishi Xforce is a familiar name on the list of Vietnam’s top-selling vehicles. Since its launch in March, its monthly sales have crossed the 1,000-unit mark on all but three occasions. In July, Mitsubishi reported sales of 1,748 Xforce units, taking the model to the top of the sales chart (excluding VinFast).
The following month, the Xforce set a new peak with 2,504 units sold, maintaining its position as Vietnam’s best-selling vehicle for two consecutive reporting periods.
 |
|
The Mitsubishi Xforce has lightened the load on the Xpander in terms of sales performance for the brand. |
In the first nine months of the year, Mitsubishi sold 27,933 passenger cars in Vietnam, with the Xpander contributing 12,956 units (over 46%) and the Xforce accounting for 9,963 units (nearly 36%).
**Mitsubishi Xforce: A Force to Be Reckoned With**
The Mitsubishi Xforce has quickly established itself as a force to be reckoned with in the Vietnamese automotive market. With its impressive sales performance, diverse appeal, and competitive pricing, it has the potential to surprise everyone and claim the top spot in the sales race.
As we head towards the end of the year, keep an eye on the Mitsubishi Xforce as it continues to make its mark in one of the hottest segments of the market.
Suggested Reading during Your Commute
Our Automotive section brings you interesting book titles on various topics. During your journeys, whether long or short, these books can be your delightful companions.
The First Batch of Omoda C5 Cars Sold in Vietnam, Imported from Indonesia
Prior to the completion of the local factory, all Omoda and Jaecoo branded vehicles were imported from either Indonesia or Malaysia.
The All-New Honda Dream: Coming Soon to Vietnam
The all-new Honda Dream motorcycle was unveiled in Cambodia towards the end of 2020, marking a new era for this iconic bike.
Geely Auto Group Surpasses 3 Million in Global Sales
“Unveiling its global sales report for the first eleven months of 2024, Geely Group has set the automotive industry abuzz. With its impressive performance and strategic maneuvers, Geely is poised to dominate the roads and capture the hearts of drivers worldwide.”
The Rumored Arrival of the Crypto Millionaire’s Bugatti Chiron: Fact or Fiction?
The pristine white Bugatti Chiron is embarking on an international journey. Transported by air to Cambodia, it will don Cambodian plates before making its way to Vietnam. This financial mogul’s new acquisition is an enigmatic beauty, its pristine white exterior and exquisite specifications speaking volumes.
Vietnamese Purchase Over 8,200 Motorcycles Daily
Motorcycle consumption in Vietnam reached an impressive 3 million in 2022, marking a significant recovery after two consecutive years of declining sales.
