The Kia Sorento posted impressive sales figures in 2024, surpassing its sister vehicle, the Hyundai Santa Fe.
According to Korean Car Blog, the Kia Sorento was the best-selling vehicle in South Korea in 2024, with sales of 94,538 units. Its rival, the Hyundai Santa Fe, ranked 3rd with 77,161 deliveries throughout 2024. The 2nd spot was also claimed by another Kia model, the Carnival, with 82,748 vehicles handed over to customers in South Korea that year.
The competition between these two models intensified in August 2023 when both brands introduced new versions, with Sorento being a refreshed model and Santa Fe a new-generation one.
Sorento’s dominance in the sales rankings is a remarkable achievement for Kia, especially since the brand was acquired by the Hyundai Group in 1999. For the past two decades, Hyundai’s sedan models like the Sonata, Avante, and Grandeur, along with the Porter commercial vehicle, have reigned supreme on South Korea’s best-seller list. Sorento’s victory signals a shift in consumer preferences and marks the first time an SUV has clinched the annual top-selling title.
The Sorento is lauded as an ideal family vehicle, boasting a modern and sporty design, spacious and well-appointed interiors. Another key factor driving Sorento’s sales growth is the introduction of the hybrid version. Hybrid variants accounted for approximately 65% of total sales for this CUV last year, reflecting consumers’ growing interest in fuel-efficient and environmentally friendly vehicles.
Thai Son (Tuoitrethudo)
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