Toyota Vietnam has recently informed its dealerships of a price increase for a range of imported models from January 2025. The company has not yet provided a reason for this adjustment.
The Toyota models that will see an increase in their listed prices include the Corolla Cross, Hilux, Innova Cross, Land Cruiser Prado, Land Cruiser LC300, and Alphard. Notably, the Toyota Alphard, often referred to as the “land cruiser,” has experienced a significant price hike of up to VND 140 million for the black version and VND 149 million for the white pearl and golden brown versions. The new prices for the Toyota Alphard now range from VND 4.51 to 4.635 billion.
Following this, the Toyota Innova Cross has witnessed a uniform price increase of VND 15 million for both the gasoline and hybrid versions. The new starting prices for this mid-sized MPV are VND 825 million for the gasoline version and VND 1.005 billion for the hybrid version.
The Toyota Land Cruiser Prado and Land Cruiser 300 have both seen a price increase of VND 9 million each. From January 2025, the new prices for these two SUV models are VND 3.5 billion and VND 4.306 billion, respectively.
Meanwhile, both the Toyota Corolla Cross and Hilux have experienced a price increase of VND 8 million. The new listed prices for the Toyota Corolla Cross range from VND 828 to 913 million, while the Hilux ranges from VND 676 million to VND 1.007 billion.
| Model | Version | Color | New Price | Old Price | Price Increase |
| Toyota Alphard | Gasoline | Black | VND 4.51 billion | VND 4.37 billion | VND 140 million |
| White Pearl, Golden Brown | VND 4.53 billion | VND 4.381 billion | VND 149 million | ||
| HEV | Black | VND 4.615 billion | VND 4.475 billion | VND 140 million | |
| White Pearl, Golden Brown | VND 4.635 billion | VND 4.486 billion | VND 149 million | ||
| Toyota Land Cruiser 300 | – | White Pearl | VND 4.306 billion | VND 4.297 billion | VND 9 million |
| Toyota Land Cruiser Prado | – | White Pearl | VND 3.5 billion | VND 3.491 billion | VND 9 million |
| Toyota Innova Cross | Gasoline | Other Colors | VND 825 million | VND 810 million | VND 15 million |
| White Pearl | VND 833 million | VND 818 million | VND 15 million | ||
| HEV | Other Colors | VND 1.005 billion | VND 990 million | VND 15 million | |
| White Pearl | VND 1.113 billion | VND 998 million | VND 15 million | ||
| Toyota Corolla Cross | 1.8V | Red | VND 828 million | VND 820 million | VND 8 million |
| 1.8HEV | Red | VND 913 million | VND 905 million | VND 8 million | |
| Toyota Hilux | 4×4 MT | Red | VND 676 million | VND 668 million | VND 8 million |
| 4×2 AT | Red | VND 714 million | VND 706 million | VND 8 million | |
| Adventure | Red | VND 1.007 billion | VND 999 million | VND 8 million |
List of Toyota’s officially imported models with adjusted selling prices from January 2025 (in VND)
It is evident that the models with the highest price increases from Toyota this time around are those that are less popular among customers. On the other hand, the Toyota Corolla Cross and Hilux have only seen price increases for the red color option. Therefore, this price adjustment is expected to have a minimal impact on Toyota Vietnam’s overall sales performance.
Toyota remains one of the largest automotive brands in Vietnam in terms of sales. In 2024, Toyota Vietnam sold 66,576 vehicles in the country, achieving a 16% growth.
Last year, the best-selling model for Toyota Vietnam was the Vios, with 14,210 units sold. This was followed by the Toyota Yaris Cross, with cumulative sales of 11,174 units, and the Toyota Veloz Cross, with 8,341 units sold.
