|
Jaguar is facing a challenging situation as it announces a buyback of 2,790 I-Pace vehicles in the US due to fire risks. The issue stems from the electric SUV’s battery pack, which can overheat and ignite, leading to potential fires. While the company initially attempted a software update as a remedy, it proved insufficient, and three of the affected vehicles caught fire even after the update.
To mitigate the risk of sudden fires, Jaguar had previously advised owners to park their vehicles away from buildings and populated areas, avoid overcharging the battery, and stop driving if they noticed a sudden increase in temperature while on the move. However, the ultimate solution is for Jaguar to repurchase all affected vehicles, offering a price equivalent to 80% of the car’s value.
A manufacturer buying back faulty vehicles is often a public relations disaster in the automotive industry. However, the recent controversial launch of Jaguar’s new logo and its enigmatic message seem to have diverted attention from this debacle.
 |
|
Jaguar’s new logo and the contentious marketing campaign. Image: Jaguar. |
In the US market, the I-Pace is a rare all-electric sedan in Jaguar’s current lineup that will continue to be sold after the company’s brand repositioning. Priced from $73,373, the I-Pace offers customers a range of personalization options that increase the vehicle’s price.
On December 2, Jaguar will unveil the first electric vehicle concept bearing its new logo, directly competing with Porsche and Bentley’s EV offerings. The standard version boasts a range of 460.6 km on a single charge, while the SE and HSE versions offer slightly lower ranges of 450.5 km and 449 km, respectively.
Recommended Reads for Your Journey
Our ‘Xe’ category offers a diverse range of captivating book titles to accompany you on your travels. Whether you’re embarking on a long journey or simply enjoying a moment of relaxation, these books are the perfect companions for those quiet moments.
The Ultimate Recall: Jaguar Takes Back Nearly 3,000 Defective Electric Cars from Customers
Jaguar has recently had to fork out a substantial sum to buy back 2,790 faulty I-Pace cars from customers.
The Electric Jaguar: Unveiling the Future in December 2024
Jaguar has revealed tantalizing test images of its all-new, all-electric model, based on the innovative JEA (Jaguar Electric Architecture) platform.
The All-New Mazda: Unveiling a Stunningly Simple Logo Redesign
There has been much speculation that Mazda is preparing to unveil a new logo, marking a significant change after a long period of using the same iconic emblem.
Thousands of Mercedes-Benz Cars in Vietnam Affected by an Issue that May Cause Engine Shutdown
The issue: A potential engine stall affecting approximately 4,300 Mercedes-Benz vehicles is a cause for concern for owners and the company alike. This issue has prompted a recall, as a stall while the car is in motion could lead to dangerous situations.
The cause: Various factors, which remain under investigation, can cause the engine to shut off unexpectedly. This is not an isolated incident, and the recall affects a significant number of vehicles.
Stay safe: Owners of the affected models should contact their local Mercedes-Benz dealership immediately to arrange an inspection and, if necessary, a repair. It is crucial to take proactive measures to ensure the safety of both the driver and other road users.
The Ultimate Automotive Luxury: Lamborghini Unveils a New Logo for a New Era
The new Lamborghini logo design is a study in simplicity, with a striking new monochrome palette. The iconic bull, a symbol of strength and power, takes center stage in this refined logo, with a sleek, modern twist. This new design direction emphasizes the brand’s elegance and sophistication, while still paying homage to its rich heritage and history of performance. The black and white color scheme adds a touch of class and timelessness to the logo, creating a powerful and memorable visual identity.
