The Uncertain Future of Nissan

Nissan’s future looks increasingly bleak as dealership sales continue to fall short of expectations. The brand’s profit in the third quarter plummeted by 85%, resulting in a net loss of approximately 60.1 million USD.

The automaker has been forced to lay off over 9,000 employees and sell more than 30% of its shares to Mitsubishi to cut costs by about 3.1 million USD. Nissan has also repeatedly delayed new product launches in an attempt to improve its financial situation.

According to Motor1, Nissan’s end is near, and this has been predicted by the company’s leadership. In an interview with the Financial Times, two representatives of Nissan stated that the automaker has only 12-14 months left to survive.

“Nissan needs to make money in Japan and the US to survive,” one of the representatives told the media.

The company is seeking a long-term investor to buy out Renault’s shares as the partnership between Mitsubishi, Renault, and Nissan has lost its luster. The leading candidate for the next investor is Honda.

The 2024 Nissan Almera. Photo: Nissan.

Renault is also planning to sell its Nissan shares to Honda. Previously, the French investor held 46% of the shares, but now it owns less than 40%. If Renault continues to offload its shares in the Japanese carmaker, Nissan could fall into Honda’s hands.

In 2023, Carlos Ghosn, former CEO of Nissan, also predicted that Honda would acquire Nissan when they announced their joint venture to produce electric vehicles.

In Vietnam, Nissan has just launched the new generation of its B-segment sedan, the Almera. The car is imported from Thailand and is offered in three versions: the Almera EL priced at 489 million VND, the Almera V at 529 million VND, and the Almera VL at 569 million VND.

However, with strong competitors in the same segment, such as the Toyota Vios, Hyundai Accent, and Honda City, the Almera is likely to struggle to achieve good sales figures despite its reduced price compared to its predecessor.

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