In 2024, Vietnamese consumers purchased a total of 427,458 cars, a 19% increase from 2023. However, not all models were successful in terms of sales last year. The 10 names on the list below are a typical example.
| No. | Model | 2024 Sales | 2023 Sales | Increase/Decrease |
| 1 | Mazda BT-50 | 5 | 812 | -99% |
| 2 | Suzuki Ciaz | 8 | 37 | -78.3% |
| 3 | Toyota Yaris | 8 | 134 | -94% |
| 4 | Honda Civic Type R | 11 | 19 | -42% |
| 5 | Honda Accord | 91 | 58 | +56.8% |
| 6 | Toyota Land Cruiser Prado | 94 | 202 | -53% |
| 7 | Toyota Alphard | 159 | 135 | +17.7% |
| 8 | Isuzu mu-X | 247 | 236 | +4.6% |
| 9 | Kia K5 | 301 | 1,044 | -71.1% |
| 10 | Suzuki Jimny | 437 | – | – |
10 least popular car models in Vietnam in 2024 (in units)
1. Mazda BT-50: 5 units sold
Mazda BT-50
Topping the list of the 10 least popular car models in Vietnam in 2024 is the Mazda BT-50. This pickup truck model sold only 5 units throughout 2024, a 99% decrease compared to 2023. In fact, the Mazda BT-50 has quietly been discontinued in the Vietnamese market since May 2024.
The reason why the BT-50 is no longer available in Mazda’s product lineup is unclear. Some people believe that the model has been discontinued in Vietnam due to disappointing sales performance. Others hope that this is only a temporary disappearance while waiting for the launch of the new version of the Mazda BT-50.
2. Suzuki Ciaz: 8 units sold
Suzuki Ciaz
Ranking second after the Mazda BT-50 is the Suzuki Ciaz, a B-segment sedan. This model sold only 8 units last year, a 78.3% decrease compared to 2023. Similar to the Mazda BT-50, the Suzuki Ciaz has also been discontinued in Vietnam.
According to Suzuki Vietnam, the import of the Ciaz model was stopped in May 2024. The brand currently has no plans to sell this model again and did not explain the reason for discontinuing the Ciaz.
Not only the Ciaz, but Suzuki also stopped selling two other models in 2024, namely the Ertiga and Swift. Therefore, the brand currently only has two car models left, namely the XL7 and Jimny.
3. Toyota Yaris: 8 units sold
Similar to the Suzuki Ciaz, the Toyota Yaris sold exactly 8 units in 2024. Compared to 2023, the sales of this model decreased by 94%.
Toyota Yaris
The Toyota Yaris was one of the models discontinued in the Vietnamese market in 2024. The news about the discontinuation of this model was announced in June 2024.
The disappearance of the Toyota Yaris and Suzuki Swift has left the B-segment hatchback market in Vietnam with limited options such as the Mazda2 or the BYD Dolphin electric car. Hatchbacks in the B-segment have never been popular in Vietnam, so the disappearance of these models from the market is not unexpected.
4. Honda Civic Type R: 11 units sold
Honda Civic Type R
In 2024, Honda delivered 11 Civic Type R units to Vietnamese customers, a 42% decrease. With a price of up to VND 2.999 billion, the Honda Civic Type R is not a model for the masses. In addition, this model is only available in Vietnam through pre-orders and is not readily available.
5. Honda Accord: 91 units sold
Following the Civic Type R, another Honda model makes it to the top 10 least popular cars in Vietnam, the Accord. This model has consistently been among the worst-selling cars in monthly rankings in Vietnam for a long time, despite efforts to provide incentives and discounts by both the brand and dealerships. Specifically, in 2024, Vietnamese customers bought only 91 Accord units, a 56.8% increase.
Honda Accord
There are several reasons for the poor sales performance of the Honda Accord in Vietnam. Firstly, the price, which is up to VND 1.319 billion, and the fact that there is only one version available. Secondly, the Honda Accord has not been upgraded in terms of design and equipment for a long time. Additionally, the Accord is also affected by market trends as the D-segment sedan is no longer popular in Vietnam.
6. Toyota Land Cruiser Prado: 94 units sold
Toyota Land Cruiser Prado
The cumulative sales of the Toyota Land Cruiser Prado in 2024 reached 94 units, a 53% decrease. As an imported model with a price starting from VND 3.46 billion, the Toyota Land Cruiser Prado is naturally only affordable for a small group of customers.
In 2024, the Toyota Land Cruiser Prado was updated with a new generation, featuring a completely redesigned exterior, interior, and engine. Since January 2025, the price of this model has increased to VND 3.491 billion for the pearl white color option.
7. Toyota Alphard: 159 units sold
Toyota Alphard
Similar to its sibling, the Land Cruiser Prado, the Toyota Alphard is also not a model for the majority of Vietnamese consumers. Therefore, in 2024, this high-end MPV, dubbed the “land cruiser,” sold only 159 units. Compared to 2023, the sales of this model increased by 17.7%, which is quite impressive considering the Toyota Alphard’s price range of VND 4.37 – 4.475 billion. However, starting from January 2025, the price will increase by up to VND 149 million, to a range of VND 4.51 – 4.635 billion.
8. Isuzu mu-X: 247 units sold
The Isuzu mu-X is one of the few models in the top 10 to achieve sales growth compared to 2023. Its sales reached 247 units, a slight increase of 4.6%.
Isuzu mu-X
The Isuzu mu-X has one of the most attractive price ranges in the mid-size SUV segment, ranging from VND 900 million to VND 1.19 billion. However, it has consistently been among the 10 least popular models in monthly rankings due to its less appealing design and equipment compared to its competitors.
9. Kia K5: 301 units sold
Kia K5
The Honda Accord is not the only D-segment sedan in the top 10 least popular cars in Vietnam in 2024. Sharing the same fate as the Accord is the Kia K5. In 2024, Kia sold 301 K5 units in Vietnam, a 71.1% decrease. The presence of both the Honda Accord and the Kia K5 in this top 10 list reflects the decline of the D-segment sedan due to the shift in consumer preferences towards higher-riding vehicles.
10. Suzuki Jimny: 437 units sold
Suzuki Jimny
The model in the 10th position on this list is the Suzuki Jimny, with cumulative sales of 437 units. This is not surprising since the Jimny has a relatively high starting price of VND 789 million, while its size and equipment are modest. In addition, Suzuki imports this small SUV model from Japan to Vietnam in limited quantities.
The Ultimate Guide to the Top 10 Least Popular Cars in Vietnam for 2024: Is Your Favorite on the List?
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