According to a report by Brand Finance, a UK-based global consulting firm specializing in brand management and valuation, Toyota is the world’s most valuable car brand as of early 2025, with an estimated brand value of $64.7 billion, marking a 23% increase from the previous year.
Toyota currently ranks 18th in the list of most valuable brands globally.
Following closely behind is Mercedes, with an estimated total brand value of $53 billion, an 11% decrease from the previous year. Hyundai Group and Tesla secured the third and fourth spots, respectively, with brand values of nearly $50 billion and $43 billion.
Rounding out the top 10 most valuable car brands for 2025 are BMW, Porsche, Volkswagen, Honda, Ford, and Audi.
Brand Finance’s brand valuation takes into account not just stock performance and sales figures but also feedback from thousands of surveys, capturing attitudes and perceptions towards the brands, along with licensing agreements and other factors.
The consulting firm also shed light on Tesla’s significant value decline in the past two years, attributing it to the lack of product updates. Additionally, controversial statements made by Tesla’s CEO, Elon Musk, in the automotive industry and the political arena may have contributed to the decline.
Furthermore, Brand Finance analyzed the brands with the highest growth rates since 2020. Among them, Chinese automaker BYD stood out, ranking 167th in the top 500 most valuable brands and 12th in the automotive industry, just behind Ferrari, with a brand value of $3.1 billion.
TH (Tuoitrethudo)
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