Piaggio Liberty 2025: A Stylish and Affordable Scooter for the Vietnamese Market, Starting at 57.5 Million VND

On February 13, Piaggio Vietnam officially introduced the new Piaggio Liberty 2025, a premium Italian-style scooter with three variants: Liberty Standard, Liberty S, and Liberty Z. The Liberty Z, in particular, is an exclusive version for the Vietnamese market, showcasing a bold and dynamic personality with its unique design and features.

At the launch event, Piaggio Vietnam announced RHYDER as the brand ambassador for Liberty 2025, embodying youthfulness and energy. The event was hosted by An Truong, a prominent young influencer known for her witty and modern style. This dynamic duo created an inspiring and vibrant atmosphere that captivated the audience, especially those passionate about Italian style.

First introduced in Vietnam in 2009, the Piaggio Liberty has become more than just a means of transportation; it represents freedom and style in the premium scooter segment. With its elegant design, advanced technology, and agile performance, the Liberty has continuously evolved over the past two decades, inspiring those who embrace a modern and dynamic lifestyle. The new Liberty reinforces Piaggio’s legacy and strengthens its position in the premium scooter market in Vietnam.

Today’s young generation strives for a balance between passion, career, and lifestyle. They think big, embrace challenges, and leave their mark as they pursue new heights. The Liberty 2025 embodies this spirit, representing a breakthrough in design and performance, always ready to move forward. RHYDER, as the brand ambassador, embodies the GenZ spirit of pursuing dreams and confidently expressing their unique style.

The Liberty Z, crafted exclusively for the Vietnamese market, stands out with its bold Italian design and features tailored to the dynamic lifestyle of young riders. Understanding their need to stay connected, the Liberty 2025, and especially the Liberty Z, is the only scooter in its segment equipped with a full-color 5-inch LCD display. This digital instrument cluster provides clear visibility in all lighting conditions and allows riders to manage calls and messages when connected to Piaggio’s exclusive app and accessory.

Mr. Gianluca Fiume, General Director of Piaggio Vietnam and Chairman of Piaggio Asia Pacific, shared: “For over 18 years in Vietnam, Piaggio has continuously innovated to set new standards in style, quality, and riding experience. Inheriting a 140-year legacy of pioneering the two-wheeler industry, we focus on quality, attention to detail, and advanced technology. The launch of Liberty 2025 marks a significant step forward in the premium scooter market, reinforcing our commitment to delivering high-quality products and services, along with our dedication to technological innovation for modern mobility. With our philosophy of ‘Liberty Your World,’ we aim to inspire and accompany the Vietnamese youth on their journey of self-expression and pursuit of new heights.”

Liberty 2025: Dynamic Design with a Touch of Italian Elegance

The Liberty 2025 showcases a dynamic and modern look while retaining the essence of Italian elegance. The front features a sharp LED headlight with a distinctive central “tie” design, now with a honeycomb mesh pattern that creates a robust visual connection to other premium models like the Beverly and Medley.

The side profile reveals a sleek and harmonious design, with a refined tail section for a more elegant appearance. The new aluminum rear grab handle adds a touch of sophistication and functionality for installing a top box. The sporty three-spoke alloy wheels, combined with large tires, provide a stable and agile ride on all roads.

The Liberty Z, exclusive to Vietnam, takes design to a new level with its bold and unique style. The stylized Liberty graphic on the side creates a striking visual effect, reflecting the dynamic spirit of the young generation. Available in two distinctive color schemes, Urban Blaze (Red and Black) and Urban Sky (Green and White), the Liberty Z becomes an iconic symbol for the Vietnamese youth.

Robust Construction for a Smooth and Comfortable Ride

The Liberty 2025 offers more than just modern aesthetics; it has been engineered for a more comfortable, agile, and safe riding experience.

The frame has been refined with a high-strength steel tube structure, ensuring durability while maintaining a lightweight construction. With a wheelbase of 1,350 mm, the scooter provides stability at all speeds. The large wheels (16-inch front and 14-inch rear) and tire sizes (90/80 front and 100/80 rear) enhance road grip, improve shock absorption, and optimize fuel efficiency.

Redefining the Riding Experience: Optimized Design for the Young Generation

The Liberty 2025 goes beyond technology, offering a comprehensive upgrade in riding posture and comfort for dynamic young riders. The distance between the handlebars and footrest has been increased, along with a higher handlebar position and optimized steering angle, resulting in smoother and more flexible handling. The ergonomic seat design and improved riding posture ensure comfort even on long journeys.

The braking system has been enhanced with a 240mm front disc brake, dual hydraulic pistons, and a single-channel ABS system, providing quick and efficient braking control while maintaining safety and ease of management for new riders. Additionally, the Liberty 2025 supports smartphone connectivity via the Piaggio MIA platform, allowing riders to manage calls, music, and trip data effortlessly. This is an optional accessory that can be added during purchase to personalize the riding experience.

I-Get 2025 Engine: Optimized Performance and Efficiency

The Liberty 2025 is equipped with the new i-Get 125cc engine, featuring breakthrough innovations that deliver optimal performance and exceptional fuel efficiency. The advanced i-Get 3-valve technology enhances air intake efficiency, resulting in a smoother and more durable riding experience. The optimized electronic fuel injection system reduces fuel consumption by up to 18% compared to its predecessor, with a remarkable 2.19L/100km fuel efficiency, making the Liberty 2025 one of the most fuel-efficient scooters in its segment. This new engine also meets the Euro 3 emission standards, contributing to a greener environment.

Liberty Care: Worry-Free Ownership Experience

Owners of the Liberty 2025 will enjoy the benefits of the Liberty Care maintenance package, ensuring their scooter remains in optimal condition. This package includes up to 4 periodic maintenance services within 2 years or 19,999 km, covering the cost of parts and labor. With this offering, Piaggio Vietnam demonstrates its strong commitment to product quality and exceptional after-sales service, providing customers with complete peace of mind on every journey.

As a token of appreciation, the first 300 customers will receive exclusive Liberty accessories, including a jacket and a tote bag. Additionally, attractive trade-in offers are available for existing Piaggio customers who wish to upgrade to the new Liberty. For more information, please contact your nearest authorized Piaggio dealer.

From February 13 to 15, the Piaggio Liberty 2025 will be displayed at the outdoor area of Bitexco Financial Tower, 2 Hai Trieu, Ben Nghe Ward, District 1, Ho Chi Minh City, offering visitors a chance to experience and learn more about this stylish Italian scooter.

About the Piaggio Group

The Piaggio Group has been listed on the Italian Stock Exchange since 2006 (PIA.MI) and operates in three business areas: two and three-wheelers (scooters and motorcycles), light commercial vehicles, and robotics (Piaggio Fast Forward) based in Boston.

The Group’s portfolio includes iconic and globally renowned brands such as Piaggio, Vespa, Moto Guzzi, Aprilia, Ape, and Piaggio Commercial. With over 6,600 employees, the Group has 8 manufacturing plants worldwide, distributing products in more than 100 countries, and 8 research and development centers with approximately 1,000 employees.

For more information about the Piaggio Group, please visit: www.piaggiogroup.com. 

Thai Son (Tuoitrethudo)