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According to Car News China, there are rumors that Great Wall Motors is planning to launch an ultra-luxury automotive brand. Currently, the brand is only known as “BG” and is expected to play a similar role as BYD’s YangWang.
Insider sources suggest that BG-branded vehicles will feature Great Wall Motors’ 4.0L turbocharged V8 engines and focus primarily on hybrid technology, including supercars and sedans.
Great Wall Motors is reportedly recruiting experts from European luxury brands to leverage their expertise in combining high-performance internal combustion engines with electric motors.
Car News China reports that Great Wall Motors anticipates this move will help the new brand quickly meet technical and performance expectations.
The chairman of Great Wall Motors, Wei Jianjun, will personally head the new ultra-luxury brand. The former vice president of technology, Song Dongxian, has been appointed as the CEO, while Zhang Xiaobo takes on the role of CTO.
Sources indicate that Wei Jianjun will be deeply involved in the vehicle design and technical development processes of the ultra-luxury brand. The chairman will also actively participate in research and evaluation of the brand’s vehicles.
The new brand from Great Wall Motors aims for small-scale production with an extremely high-quality standard, utilizing premium materials and advanced technology.
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Great Wall Motors is venturing into the ultra-luxury automotive segment. Image: Car News China |
Currently, the Great Wall Motors group boasts five diverse automotive brands: Haval, Wey, Tank, Ora, and Poer. Their new brand will target a significantly higher-end segment, with vehicle prices starting at approximately 1 million CNY, roughly 136,375 USD.
The group previously experimented with the Saloon brand for premium electric vehicles, with the Mecha Dragon as its first model. However, the project was eventually scrapped without a specified reason.
According to Car News China, Great Wall Motors faced several challenges in the past year.
The group’s global sales reached over 1.23 million vehicles, a modest increase of 0.21% from the previous year. This included 321,795 new energy vehicles, representing a significant growth rate of 22.82% compared to 2023.
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Great Wall Motors witnessed impressive growth in new energy vehicle sales for 2024. Image: Great Wall Motors |
Additionally, Great Wall Motors successfully exported 453,141 vehicles in the past year, reflecting a notable increase of 43.39% compared to 2023.
Car News China attributes the growth in exports to a significant decline in the group’s domestic sales in China, likely due to intensified market competition.
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