“The Toyota Journey – A Million Smiles” is inspired by the Toyota 5 Continents Drive, first held in Australia in 2014. For this project, Toyota members test-drive different car models, placing themselves in challenging and harsh conditions while immersing themselves in diverse cultures across five continents. The ultimate goal is to create “better-than-ever cars” that meet the diverse needs of customers worldwide.
For this journey, ten hybrid vehicles of five models, including Camry, Corolla Altis, Yaris Cross, Corolla Cross, and Innova Cross, along with over 100 members from Toyota Vietnam, dealership staff nationwide, and other experts, will embark on a 3,100-mile expedition across four of the country’s most beautiful locations, passing through 38 provinces from February 17 to March 8, 2025.
Throughout its 30-year presence in Vietnam, Toyota has not only delivered millions of vehicles, enabling people’s freedom of movement, but has also continuously contributed to the community’s sustainable development. These efforts are evident through various meaningful programs, ranging from supporting education and technical skills training to music, tree-planting initiatives, and raising awareness about road safety.
“The Toyota Journey – A Million Smiles” is more than just a connecting trip; it’s about spreading positivity and making a difference in the community. At each stop, the team will engage in charitable activities, fostering a spirit of sharing and love, motivating young people, and building a brighter future for the community. This journey is one of the meaningful activities commemorating Toyota’s 30th anniversary in Vietnam.
“A Million Smiles: Toyota’s Journey in Vietnam”
Toyota Motor Vietnam (TMV) is proud to announce the launch of its newest campaign, “The Toyota Journey – A Million Smile Journey.”
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