Vespa 946 Emporio Armani: A Limited Edition Luxury Scooter Debuts in Vietnam, Priced at 460,000 VND Million

Amid the opulent setting of Trang Tien Plaza, the Vespa 946 Snake made its entrance, embodying elegance, character, and strength. Adorned in a pearlescent blue paint finish with golden accents, the scooter gracefully reflected light from every angle, embodying the very spirit of Vespa’s unwavering freedom.

The launch event, centered around the Vespa 946 Snake, attracted a host of prominent guests, including renowned supermodel Minh Tu, fashionista Quynh Anh Shyn, Vespa collector Khoa Sen, individuals who are pioneers in their fields and embody the Vespa lifestyle, along with media representatives, celebrities, and business partners of the brand in Vietnam.

The Vespa 946 Snake and the Snake Capsule Collection showcase a unique blend of Eastern culture and Italian craftsmanship. With its limited production of only 888 units worldwide, the Vespa 946 Snake is a timeless collectible masterpiece, a perfect addition to the Lunar Collection, inspired by the Asian lunar calendar.

The design draws inspiration from the pure and majestic snow-covered landscapes, fused with snake scale patterns representing the Year of the Snake in the lunar calendar. These scales gracefully adorn the scooter, symbolizing transformation and the captivating allure of this powerful creature.

The Vespa Snake World, located on the ground floor of Trang Tien Plaza, offered a sensory journey through rebirth, breakthrough, and constant motion. The 360-degree immersive experience not only piqued curiosity but also immersed guests in a captivating transformation.

A highlight of the event was the dynamic dance performance, set to an inspiring story of rebirth. Artists Song Linh and Gia Linh, along with the FED group, graced the stage in avant-garde outfits from the Vespa Snake Capsule Collection. Their powerful and decisive movements captivated the audience, reflecting the essence of fashion and Vespa’s philosophy of pioneering, innovation, and striving for artistic excellence.

Mr. Gianluca Fiume, General Director of Piaggio Vietnam and Chairman of Piaggio Asia Pacific, shared, “Vietnam is one of the most vibrant two-wheeler markets in the world, where Vespa is loved not just as a means of transportation but also as a symbol of lifestyle and refined aesthetics.”

Within the Vespa Snake World, a “universe” of Vespa Snake-themed fashion and accessories unfolded. The Snake Capsule Collection includes a long puffer jacket and a bomber jacket that embody the contemporary and bold spirit of the iconic scooter, along with ton-sur-ton accessories, notably a 3/4 helmet crafted with meticulous attention to detail.

The fusion of the Vespa 946 Snake and the Snake Capsule Collection not only marks a new step in Vespa’s style evolution but also inspires individuals who embrace freedom, seek innovation, and strive to leave their mark. The limited-edition Vespa 946 Snake and the Snake Capsule Collection are exclusively distributed by Piaggio Mua Xuan during the Vespa Snake World experience at Trang Tien Plaza from February 28, 2025, to March 14, 2025. For more information on pricing and purchasing, please contact Piaggio Mua Xuan directly.

TH (Tuoitrethudo)