According to Mercedes-Benz’s Design Director, artificial intelligence (AI) is gradually transforming the automotive design industry and could potentially replace human designers within the next decade.
This statement was made by Gordon Wagener at an event held at the Mercedes-Benz Places complex in Miami. His comments have sparked concerns about the future of car design as AI continues to advance.
In the development of automobiles, designers play a crucial role in creating unique signatures for each model, alongside engineers. This contributes to the formation of distinct brand identities.
As the automotive industry shifts towards electrification, vehicles will have fewer technical differences, increasing the importance of designers’ roles.
The Design Director of Mercedes-Benz believes that while AI can generate numerous outcomes in a short time, 99% of them may not meet the requirements. However, the remaining 1% offers valuable insights. The company’s designers are tasked with filtering out these exceptional designs from a vast array of inferior options.
He predicts that within the next decade, most car designs will be handled by AI to cut costs, rendering human designers unnecessary.
In the interview, Gordon Wagener emphasized that Mercedes-Benz will continue to incorporate physical buttons in their vehicles for the foreseeable future. Creating a fully autonomous car remains costly and impractical.
When asked about the possibility of Mercedes producing a car without a steering wheel or gear shift, Wagener responded, “Perhaps at some point, but it’s unlikely in the near future.”
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