After nearly a decade of electric car ambitions, Apple has finally announced a pause in its project, shifting its focus to AI.
Meanwhile, Xiaomi – a tech rival to Apple – has quietly achieved great success in the electric vehicle market. Recently, the company delivered an impressive 135,000 units of its SU7 model in China, just a year after its launch.
Xiaomi’s rapid achievement can be attributed to its strong domestic supply chain. China is now the largest electric vehicle manufacturing hub in the world, housing companies such as BYD, CATL, Leapmotor, Li Auto, and Seres Group. This gives Xiaomi easy access to essential components at competitive prices and with quick delivery times.
In contrast, Apple’s reliance on partners, including component manufacturers and assembly companies, has led to delays in its electric vehicle project.
Xiaomi, known for its smartphones, also boasts an extensive ecosystem of electronic devices, including robot vacuums, smart TVs, air conditioners, and other home appliances. When it ventured into electric vehicles, Xiaomi was able to leverage its existing resources effectively. The SU7 model can utilize data from other smart devices in the home to optimize charging schedules and seamlessly integrate with other Xiaomi products, giving the company an edge that Apple finds hard to match.
Despite its impressive growth, Xiaomi still faces intense competition from domestic and international brands.
The Xiaomi SU7, with a Porsche-like design but a fraction of the price, has been a hit with customers. Priced at approximately $30,000 (765.8 million VND), a mere one-fourth of Western luxury models, the SU7 has caused a 30% drop in Porsche’s sales in China since its launch.
TH (Tuoitrethudo)
The VinFast Effect: How Green Revolution is Transforming the Transport Industry
The launch of the 4 VinFast Green models with competitive pricing and the market-leading incentive policy for ride-hailing drivers is set to create a “disruption” in the ride-sharing industry.
The Ride-Share Owner’s Calculated Risk: “Buy One, Profit Three” with VinFast Green
The VinFast Green range offers not just competitive prices, but also extensive cost-of-ownership and long-term service benefits. With these advantages, ride-sharing drivers can confidently maximize their earnings and recoup their investment within two years.
“Two Giants, One Vision: BYD and Tesla Unite Against the Fossil Fuel Foe”
“In a recent interview, BYD Executive Vice President, Stella Li, expressed her desire to collaborate with Tesla to ‘transform the entire industry’.
The Xiaomi SU7 Ultra Shocks with an Unbelievable Price: 10,000 Orders in Just 2 Hours!
The Xiaomi SU7 Ultra has taken China by storm, with an impressive 10,000 orders placed within just 2 hours of its official launch. This electric sports car is clearly a hit, and with its sleek design and impressive features, it’s easy to see why.
The Electric Revolution: Honda’s Triple Threat to Electrify Southeast Asia
Honda has unveiled an exciting roadmap for its electric vehicle journey in Southeast Asia. The automotive giant has announced plans to introduce three electric vehicle models to the region by 2027, marking a significant step forward in its electrification strategy. This bold move showcases Honda’s commitment to bringing its innovative and environmentally conscious vehicles to the diverse and vibrant markets of Southeast Asia.
