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In March 2023, Audi introduced a new naming strategy to create a clearer distinction between its gasoline and fully electric vehicles. As per the new strategy, Audi’s electric vehicles would feature even numbers in their names, while odd numbers would be assigned to models with internal combustion engines.
This approach was short-lived, however, as in November 2024, Audi announced the Audi A7 as the successor to the Audi A6. According to Motor1, the German luxury car brand is set to change its naming convention once again.
Going forward, the numbers in Audi’s model names will refer to size rather than powertrain. To differentiate between internal combustion and electric vehicles, Audi will utilize distinct suffixes. For instance, gasoline-powered cars will have TFSI appended to their names, plug-in hybrids will be denoted by TFSIe, diesel models will carry the TDI moniker, and fully electric vehicles will feature e-tron in their names. Audi will also include suffixes to indicate body styles, such as Sedan, Avant, or Sportback.
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Motor1 opined that Audi should not have altered its naming strategy in the first place. The use of engine power in model names, such as 55 TFSI or 40 TDI, has caused confusion among customers.
According to Motor1, Cadillac had a similar idea, utilizing maximum torque output to differentiate between models. However, this approach was not widely adopted by other manufacturers.
The upcoming Audi A6, the first model to implement Audi’s new naming strategy, was initially planned to be named the Audi A7. This plan has now been discarded.
Scheduled for launch on March 4, the new Audi A6 will be an upgraded version of the internal combustion-powered model, sold alongside the fully electric A6 e-tron. According to Motor1, Audi is also developing a new RS 6 Avant, which is likely to feature a plug-in hybrid V6 powertrain instead of the traditional V8 engine.
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Audi will continue to use the prefixes A and Q for its sedans and crossovers, respectively. However, the smallest models in these ranges, the Audi A1 and Audi Q2, will be discontinued and phased out of production.
Motor1 emphasized that Audi’s new naming strategy will only apply to upcoming models and not to the current lineup. This means that the Audi A5 will not revert to being called the A4.
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