The Ultimate Automotive Revolution: Nissan Unveils its Dynamic Business Strategy, Teasing Exciting Model Upgrades and Launches

The Japanese automaker intends to introduce new generations and updates to a range of models over the next two years.

The highlight of this strategy is the diversification of powertrains, including the e-POWER hybrid, plug-in hybrid (PHEV) technology, next-generation electric vehicles (EVs), and improved internal combustion engines (ICE). Nissan asserts that it will not only pursue electrification but also continue to refine its traditional offerings, providing customers with flexible and suitable options.

Leading this new product lineup is the next-generation Nissan Leaf. Departing from its traditional hatchback design, the new Leaf will undergo a transformation into a spacious, modern, and aerodynamic crossover. Built on the CMF-EV platform, it promises enhanced performance and efficiency.

The Nissan Leaf will feature 19-inch alloy wheels, a panoramic sunroof, and a 3-in-1 powertrain system, significantly extending its range. Notably, in the North American market, it will integrate the NACS charging port, enabling direct connectivity to Tesla Supercharger stations. This marks a significant step forward in accessing fast-charging infrastructure. More details about this model are expected to be revealed by Nissan in the middle of the year.

In addition to the Leaf, Nissan is set to launch a series of renowned SUVs with notable enhancements. Specifically, the Nissan Rogue will offer a plug-in hybrid (PHEV) option and the e-POWER powertrain, while the Pathfinder and X-Trail SUVs will also receive significant upgrades. In the sedan segment, the new Nissan Sentra and the updated Versa will provide customers with even more appealing choices.

In the realm of electric vehicles, Nissan will introduce the Micra EV, a city car developed in collaboration with Renault. Moreover, the Juke EV, an electric crossover with a distinctive design, will also make its official debut. Notably, Nissan is working on an entirely new electric SUV with off-road capabilities, slated for release in 2027 in the North American market, targeting adventurous customers who seek to conquer challenging terrains.

Nissan’s focus extends beyond passenger vehicles, as it also plans to introduce the new Frontier/Navara pickup truck and an entirely new MPV.

Furthermore, Nissan reinforces its position by launching the high-performance Nissan Z NISMO in the Middle East, delivering an exhilarating driving experience.

Infiniti, Nissan’s luxury brand, is also undergoing a transformation. It will introduce the updated QX60, the QX80 with the SPORT package, and the QX65, a crossover coupe with a sporty character. Notably, Infiniti will unveil a new luxury electric SUV, derived from the Vision QXe concept, combining sophisticated design and advanced technology.

This “turning point” for Nissan follows the collapse of its merger with Honda earlier this year. To steer the Japanese automaker into a new phase of development, Nissan appointed Ivan Espinosa as its CEO.

A passionate enthusiast of sports cars, Mr. Espinosa was personally involved in the development of the Nissan Z and even uses it as his daily driver.

Under Mr. Espinosa’s leadership, Nissan remains committed to investing significantly in electric and hybrid vehicles while also maintaining its dedication to high-performance automobiles.

Mr. Espinosa has confirmed the continuation of the Nissan GT-R supercar project, potentially incorporating technology from the Hyper Force concept to create an entirely new generation of the iconic sports car. Additionally, he is considering the revival of the legendary Silvia, a model eagerly awaited by speed enthusiasts.

TH (Tuoitrethudo)